To understand YouTube marketing, just look at the galactic politics of Star Wars #Marketing @ThinkwithGoogle
To understand YouTube marketing, just look at the galactic politics of Star Wars #Marketing @ThinkwithGoogle
Uploaded April 2026 | Updated September 2026, 2 weeks ago
Josh Spanier, VP of Marketing at Google, spoke with Ben Smith of Semafor and, with the help of Star Wars, explained how marketers can tap YouTube’s "flywheel" effect.

Success for marketers on YouTube is driven by a cyclical partnership among creators (the Jedi), the audience (the Galactic Senate), and brands (the Trade Federation).

To get more YouTube marketing insights check out Josh’s conversation with YouTube master creators Colin & Samir.
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To understand YouTube marketing, just look at the galactic politics of Star Wars #Marketing

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