Redefining luxury storytelling with interactive commerce #CannesLions2026 @ThinkwithGoogle
Redefining luxury storytelling with interactive commerce #CannesLions2026 @ThinkwithGoogle
Uploaded July 2026 | Updated September 2026, 2 weeks ago
Live from the #GoogleBeach at Cannes, Google Commerce Senior Director Stephanie Horton and fashion visionary Edward Enninful broke down the compression of the traditional marketing funnel.

Discover how advanced digital innovations, like Google's new AI-powered Try-On tool, are shifting visual media from a passive monologue into an immersive, active community experience where inspiration becomes instantly transactional.
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Redefining luxury storytelling with interactive commerce #CannesLions2026

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