Uploaded May 2026 | Updated September 2026, 2 weeks ago

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Can AI alone replace marketing strategy? Matthias Brüll, the Global CEO at Mediaplus Group, says no.

In 60 seconds, he shares his takes on:
✅ Why turning AI-based signals into real strategy is an agency's superpower

✅ Why AI will never be able to solve for real human judgment

✅ How YouTube creates attention and gives it depth

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