Uploaded October 2021 | Updated September 2026, 17 hours ago
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Today on RBDR: VideoMining founder & CEO Rajeev Sharma argues that
instead of scanner data, many manufacturers and retailers need to start emphasizing "category closure rate"and "in-store shopper leakage" to best understand their opportunities and results with active category shoppers.
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Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.
Today on RBDR: VideoMining founder & CEO Rajeev Sharma argues that
instead of scanner data, many manufacturers and retailers need to start emphasizing "category closure rate"and "in-store shopper leakage" to best understand their opportunities and results with active category shoppers.
No need to spend time searching for today's RBDR video. Subscribe to
receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: ow.ly/CfFWE
