Uploaded June 2026 | Updated September 2026, 13 hours ago
The World Cup kicked off over the weekend, and so far the mood is meh. Fans are fuming over sell-your-kidney ticket prices, frightened by reports that ICE may target matches, tailgates, and sports bars, and generally feeling down on this quadrennial celebration.
We wanted to know: Is there any joy left in this thing?
So we called up Simon Kuper. He's a columnist at the Financial Times, "one of the best sportswriters in the English language today" (The New Yorker), and author of the Next Big Idea Club must-read World Cup Fever. He's also attended every World Cup since 1990.
Simon tells us how the tournament bridges political divides, why suicides decline during the World Cup, whether “sportswashing” really works, and which storylines to follow, no matter if you're a die-hard footy fan or a first-time viewer.
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The World Cup kicked off over the weekend, and so far the mood is meh. Fans are fuming over sell-your-kidney ticket prices, frightened by reports that ICE may target matches, tailgates, and sports bars, and generally feeling down on this quadrennial celebration.
We wanted to know: Is there any joy left in this thing?
So we called up Simon Kuper. He's a columnist at the Financial Times, "one of the best sportswriters in the English language today" (The New Yorker), and author of the Next Big Idea Club must-read World Cup Fever. He's also attended every World Cup since 1990.
Simon tells us how the tournament bridges political divides, why suicides decline during the World Cup, whether “sportswashing” really works, and which storylines to follow, no matter if you're a die-hard footy fan or a first-time viewer.
🔗 SPONSORED BY:
Fora — Build and scale your own travel business by becoming a Fora Advisor today at foratravel.com/idea
Northwest Registered Agent — Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree
Shopify — Launch your business for just $1/month. Start selling today at shopify.com/nbi
