Uploaded November 2025 | Updated September 2026, 2 weeks ago
In today’s episode, David sits down with Embarc Wines co-founders Adam Lovingood and Richard Garcia to unpack how they built a self-serve wine experience that feels both innovative and familiar. They get into the early days of their partnership, the years of planning that shaped their model, and the moment they realized this concept could scale far beyond a single location. Adam and Richard walk David through the balance of full-time careers and late-night building, the relationships that fuel their wine program, and why creating a warm social environment matters as much as the technology behind it. Their vision for expansion shows just how far this idea can go.
►Subscribe to My Channel: youtube.com/channel/UCagv831FLtWPFx-5yY2Styw?sub_confirmation=1
►Text Me! (949) 298-2905
►Email me at David@dmeltzer.com
►Subscribe to My Podcast: hoo.be/davidmeltzer
In today’s episode, David sits down with Embarc Wines co-founders Adam Lovingood and Richard Garcia to unpack how they built a self-serve wine experience that feels both innovative and familiar. They get into the early days of their partnership, the years of planning that shaped their model, and the moment they realized this concept could scale far beyond a single location. Adam and Richard walk David through the balance of full-time careers and late-night building, the relationships that fuel their wine program, and why creating a warm social environment matters as much as the technology behind it. Their vision for expansion shows just how far this idea can go.
►Subscribe to My Channel: youtube.com/channel/UCagv831FLtWPFx-5yY2Styw?sub_confirmation=1
►Text Me! (949) 298-2905
►Email me at David@dmeltzer.com
►Subscribe to My Podcast: hoo.be/davidmeltzer
