Uploaded June 2025 | Updated September 2026, 5 hours ago
Some reflections on the lukewarm reception of our latest release, Nocturne Electric Piano, and on what it taught me about navigating today’s oversaturated virtual instrument market. It’s a behind-the-scenes look at the challenges of running an indie sample company, balancing creativity and business, and staying true to your vision while listening to your audience.
0:00 Nocturne Electric Piano
1:30 How an idea for a Sonora Cinematic product starts
2:10 The story of Nocturne
5:23 The realities of a very saturated market
6:48 Getting your attention in an algorithmically curated world
8:10 The costs of running Sonora Cinematic
11:50 What have we learned
Some reflections on the lukewarm reception of our latest release, Nocturne Electric Piano, and on what it taught me about navigating today’s oversaturated virtual instrument market. It’s a behind-the-scenes look at the challenges of running an indie sample company, balancing creativity and business, and staying true to your vision while listening to your audience.
0:00 Nocturne Electric Piano
1:30 How an idea for a Sonora Cinematic product starts
2:10 The story of Nocturne
5:23 The realities of a very saturated market
6:48 Getting your attention in an algorithmically curated world
8:10 The costs of running Sonora Cinematic
11:50 What have we learned
