Uploaded November 2025 | Updated September 2026, 4 days ago

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Brandon Welch is the co-founder and CEO of Mad Capital. In conversation with Matthew Monahan.

Mad Capital: madcapital.com
Perennial Fund II: madcapital.com/perennial-fund-ii-press-release

TOPICS
00:00 Introduction
01:08 Summary of Mad Capital
07:45 Motivations of Farmers
13:24 The Challenge in Shifting Farm Practices
17:08 Brandon's Journey
25:37 Carbon Markets for Farming
28:31 Mad Capital's Progress and Fund 2
32:49 Starting Focus in the Midwest
35:42 Investment Mechanics
52:41 Future Goals and Reflections

MA EARTH
maearth.com

THE REGENERATION WILL BE FUNDED
Ma Earth Studio: maearth.com/studio
YouTube: youtube.com/@maearthstudio

SOCIAL
LinkedIn: linkedin.com/company/maearth
Twitter: twitter.com/maearthstudio
Instagram: instagram.com/maearthstudio

PODCAST
Spotify: open.spotify.com/show/0Fkf8ZqPx5RRkeXTbuojCJ
Apple Podcasts: podcasts.apple.com/us/podcast/the-regeneration-will-be-funded/id1706728107