Uploaded April 2024 | Updated September 2026, 1 day ago
Alexa Firmenich is the founder of Ground Effect and host of Lifeworlds. In conversation with Matthew Monahan.
Lifeworlds: https://www.lifeworld.earth
Ground Effect: groundeffect.io
Crowther Lab: crowtherlab.com
SEED Biocomplexity: seed-index.com
Alexa’s website: alexafirmenich.com
TOPICS
00:00 Introduction
01:55 Alexa's Journey
03:09 Ground Effect: An Animist Investment Studio
08:44 Biodiversity and Global Finance
44:17 Exploring Biodiversity Measurements
45:09 The Role of Technology in Understanding Ecosystems
50:06 The Intersection of Agriculture and Biodiversity
55:29 Qualitative Indicators
01:07:28 Closing Thoughts
EPISODE RESOURCES
Extinction is Loneliness: alexafirmenich.com/writing/extinction-is-loneliness.html
Otherlands book: https://www.amazon.com.au/Otherlands-Journeys-Earths-Extinct-Ecosystems/dp/0593132882
Secret Teachings of Plants book: https://www.amazon.com.au/Secret-Teachings-Plants-Intelligence-Perception/dp/1591430356/ref=sr_1_1
Selling Nature in Order to Save It: alexafirmenich.com/top-posts/selling-nature-in-order-to-save-it.html
Streams of Revenue book: amazon.com/Streams-Revenue-Restoration-Economy-Ecosystems-ebook/dp/B084V8D4VX/ref=sr_1_1
Dan Ariely: danariely.com
Bruno Latour’s Parliament of Things: https://transversal.at/transversal/0107/lash/en#:~:text=Bruno Latour argues for the,terms of subject%2Fobject dualism
Politics of Nature: https://www.hup.harvard.edu/books/9780674013476
Tara Martin on Lifeworlds: https://www.lifeworld.earth/episodes-blog/natureplanstaramartin
NatureMetrics: naturemetrics.com
Lyla June on Lifeworlds: https://www.lifeworld.earth/episodes-blog/unexpectedagricultureslylajune
Architects of Abundance by Lyla June: lylajune.com/phd-dissertation
E.O. Wilson: en.wikipedia.org/wiki/E._O._Wilson
Learning Environment: learningenvironment.nz
Michael Ableman on Lifeworlds: https://www.lifeworld.earth/episodes-blog/unexpectedagriculturesmichael
Sole Food Street Farms: solefoodfarms.com
MA EARTH
maearth.com
THE REGENERATION WILL BE FUNDED
Ma Earth Studio: maearth.com/studio
YouTube: youtube.com/@maearthstudio
SOCIAL
LinkedIn: linkedin.com/company/maearth
Twitter: twitter.com/maearthstudio
Instagram: instagram.com/maearthstudio
PODCAST
Spotify: open.spotify.com/show/0Fkf8ZqPx5RRkeXTbuojCJ
Apple Podcasts: podcasts.apple.com/us/podcast/the-regeneration-will-be-funded/id1706728107
Alexa Firmenich is the founder of Ground Effect and host of Lifeworlds. In conversation with Matthew Monahan.
Lifeworlds: https://www.lifeworld.earth
Ground Effect: groundeffect.io
Crowther Lab: crowtherlab.com
SEED Biocomplexity: seed-index.com
Alexa’s website: alexafirmenich.com
TOPICS
00:00 Introduction
01:55 Alexa's Journey
03:09 Ground Effect: An Animist Investment Studio
08:44 Biodiversity and Global Finance
44:17 Exploring Biodiversity Measurements
45:09 The Role of Technology in Understanding Ecosystems
50:06 The Intersection of Agriculture and Biodiversity
55:29 Qualitative Indicators
01:07:28 Closing Thoughts
EPISODE RESOURCES
Extinction is Loneliness: alexafirmenich.com/writing/extinction-is-loneliness.html
Otherlands book: https://www.amazon.com.au/Otherlands-Journeys-Earths-Extinct-Ecosystems/dp/0593132882
Secret Teachings of Plants book: https://www.amazon.com.au/Secret-Teachings-Plants-Intelligence-Perception/dp/1591430356/ref=sr_1_1
Selling Nature in Order to Save It: alexafirmenich.com/top-posts/selling-nature-in-order-to-save-it.html
Streams of Revenue book: amazon.com/Streams-Revenue-Restoration-Economy-Ecosystems-ebook/dp/B084V8D4VX/ref=sr_1_1
Dan Ariely: danariely.com
Bruno Latour’s Parliament of Things: https://transversal.at/transversal/0107/lash/en#:~:text=Bruno Latour argues for the,terms of subject%2Fobject dualism
Politics of Nature: https://www.hup.harvard.edu/books/9780674013476
Tara Martin on Lifeworlds: https://www.lifeworld.earth/episodes-blog/natureplanstaramartin
NatureMetrics: naturemetrics.com
Lyla June on Lifeworlds: https://www.lifeworld.earth/episodes-blog/unexpectedagricultureslylajune
Architects of Abundance by Lyla June: lylajune.com/phd-dissertation
E.O. Wilson: en.wikipedia.org/wiki/E._O._Wilson
Learning Environment: learningenvironment.nz
Michael Ableman on Lifeworlds: https://www.lifeworld.earth/episodes-blog/unexpectedagriculturesmichael
Sole Food Street Farms: solefoodfarms.com
MA EARTH
maearth.com
THE REGENERATION WILL BE FUNDED
Ma Earth Studio: maearth.com/studio
YouTube: youtube.com/@maearthstudio
SOCIAL
LinkedIn: linkedin.com/company/maearth
Twitter: twitter.com/maearthstudio
Instagram: instagram.com/maearthstudio
PODCAST
Spotify: open.spotify.com/show/0Fkf8ZqPx5RRkeXTbuojCJ
Apple Podcasts: podcasts.apple.com/us/podcast/the-regeneration-will-be-funded/id1706728107
