Uploaded August 2026 | Updated September 2026, 3 weeks ago
Influencer coverage can be incredibly valuable, but it is not always the most important thing your game needs. During her conversation with us on the IndieGameBusiness Podcast, Indie Hero CEO Juliana da Silva Brito discussed something developers should be thinking about before putting all of their attention into creators and influencer campaigns.
Getting your game's positioning, audience, messaging, and overall strategy right can make everything that comes afterward much more effective. Influencers can amplify interest, but first you need to give people a reason to care.
Learn more about Juliana:
linkedin.com/in/julianasilvabrito
instagram.com/jsibrito
IndieGameBusiness brings together game developers, publishers, investors, service providers, and industry professionals to share practical advice about building, funding, marketing, publishing, and growing video games.
Join the IndieGameBusiness Discord community to meet other developers, ask questions, share your work, and connect with industry professionals:
discord.gg/indiegamebusiness
IndieGameBusiness is part of a larger family of companies supporting the game industry:
Powell Group Consulting helps developers and studios with publishing strategy, business development, funding, marketing, and industry connections.
powellgroupconsulting.com
Blue Ridge Games publishes games while helping creative teams bring their projects to market.
blueridgegames.com
IndieGameBusiness provides educational content, industry conversations, live events, networking opportunities, and resources for game developers.
indiegamebusiness.com
Influencer coverage can be incredibly valuable, but it is not always the most important thing your game needs. During her conversation with us on the IndieGameBusiness Podcast, Indie Hero CEO Juliana da Silva Brito discussed something developers should be thinking about before putting all of their attention into creators and influencer campaigns.
Getting your game's positioning, audience, messaging, and overall strategy right can make everything that comes afterward much more effective. Influencers can amplify interest, but first you need to give people a reason to care.
Learn more about Juliana:
linkedin.com/in/julianasilvabrito
instagram.com/jsibrito
IndieGameBusiness brings together game developers, publishers, investors, service providers, and industry professionals to share practical advice about building, funding, marketing, publishing, and growing video games.
Join the IndieGameBusiness Discord community to meet other developers, ask questions, share your work, and connect with industry professionals:
discord.gg/indiegamebusiness
IndieGameBusiness is part of a larger family of companies supporting the game industry:
Powell Group Consulting helps developers and studios with publishing strategy, business development, funding, marketing, and industry connections.
powellgroupconsulting.com
Blue Ridge Games publishes games while helping creative teams bring their projects to market.
blueridgegames.com
IndieGameBusiness provides educational content, industry conversations, live events, networking opportunities, and resources for game developers.
indiegamebusiness.com
