Uploaded September 2020 | Updated September 2026, 1 week ago

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This Is Your Cinema is a nationwide campaign encouraging 16-25 year olds back to the cinema.

With the campaign, BIFA (backed by the BFI) is aiming to offer an additional promotional tool for releases of new independent films and showcase the best emerging British talent - on and off-screen, as well as bringing cinemas together across a nationwide collective marketing initiative.

Learn more about the campaign and find resources for cinemas here: bit.ly/33pv2bw

#ThisIsYourCinema #LoveCinema