Uploaded March 2026 | Updated September 2026, 2 weeks ago

---

The goal isn’t to beat the competition. The goal is to become better than before.

Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver

+ + +

Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

+ + +

Website: simonsinek.com
Live Online Classes: simonsinek.com/classes
Podcast: apple.co/simonsinek
Instagram: instagram.com/simonsinek
Linkedin: linkedin.com/in/simonsinek
Twitter: twitter.com/simonsinek
Facebook: facebook.com/simonsinek

Simon’s books:
The Infinite Game: simonsinek.com/books/the-infinite-game
Start With Why: simonsinek.com/books/start-with-why
Find Your Why: simonsinek.com/books/find-your-why
Leaders Eat Last: simonsinek.com/books/leaders-eat-last
Together is Better: simonsinek.com/books/together-is-better

+ + +

#SimonSinek