Our People Are Our Product | A Tribute to My Mentor, Bob Chapman | A Bit of Optimism Podcast @SimonSinek
Our People Are Our Product | A Tribute to My Mentor, Bob Chapman | A Bit of Optimism Podcast  @SimonSinek
Uploaded June 2026 | Updated September 2026, 2 weeks ago
Most CEOs will use every opportunity to tell you about their product. Bob Chapman was different, in the best way.

Bob Chapman was the CEO of Barry-Wehmiller—a company he built over five decades that proved that leading with genuine care for people and outperforming the market aren't mutually exclusive.

He believed the most powerful thing a leader can do is see the human beings in their care not as functions for their success, but as somebody's precious child. He wanted his legacy tied to the successful culture, company, and movement built around that belief.

Bob passed away six months after we filmed this conversation. I’ll cherish this opportunity I had to capture his mission—to make business a force for good in the world—in his own words and ensure his legacy lives on. This is a clip from A Bit of Optimism's tribute episode, which includes my full conversation with Bob for the first time.

Thank you, Bob. I miss you.

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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

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Website: simonsinek.com
Leaderful: simonsinek.com/leaderful
Podcast: apple.co/simonsinek
Instagram: instagram.com/simonsinek
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Simon’s books:
The Infinite Game: simonsinek.com/books/the-infinite-game
Start With Why: simonsinek.com/books/start-with-why
Find Your Why: simonsinek.com/books/find-your-why
Leaders Eat Last: simonsinek.com/books/leaders-eat-last
Together is Better: simonsinek.com/books/together-is-better

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#SimonSinek
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Our People Are Our Product | A Tribute to My Mentor, Bob Chapman | A Bit of Optimism Podcast

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