Uploaded February 2026 | Updated September 2026, 2 weeks ago
*Get our 5 AI workflows + 15 prompts to automate social trends research:* clickhubspot.com/smv
Shownotes
What if you could automate 10 hours of TikTok research into 10 minutes of actionable ad briefs?
In this episode, Kipp sits down with Mike Futia, who built an AI-powered TikTok trend research tool using Claude Code and Replit. Mike demonstrates how his workflow scrapes TikTok for trending videos, uses Gemini to analyze video content and comments, and automatically generates creative briefs for ad campaigns.
00:00 — Intro: Meeting Mike Futia
01:00 — The problem: Manual TikTok trend research
03:00 — How agencies use TikTok trends for Facebook ads
04:00 — Demo: The TikTok scraper tool (Appify + Claude Code)
06:00 — Gemini analyzing TikTok videos in real-time
07:00 — Mining insights from video comments
09:00 — Generating ad creative briefs automatically
10:00 — Taste profiles and brand bibles for AI
13:00 — Why Meta wants creative volume
16:00 — Where to draw the automation line
18:00 — Why AI video generation isn't ready yet
21:00 — AI agent hype vs practical automation
23:00 — N8n learning curve: 4 months to proficiency
25:00 — Why Claude Code beats N8n for most marketers
27:00 — Gemini's secret: It watches 1-hour videos
28:00 — Mike's advice: Start with Claude Code, not N8n
Mentions
Mike Futia linkedin.com/in/mike-futia-108709126
Apify apify.com
Claude claude.ai
n8n n8n.io
Zapier zapier.com
Host Links:
📲Kipp Bodnar, twitter.com/kippbodnar
📲Kieran Flanagan, twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
*Get our 5 AI workflows + 15 prompts to automate social trends research:* clickhubspot.com/smv
Shownotes
What if you could automate 10 hours of TikTok research into 10 minutes of actionable ad briefs?
In this episode, Kipp sits down with Mike Futia, who built an AI-powered TikTok trend research tool using Claude Code and Replit. Mike demonstrates how his workflow scrapes TikTok for trending videos, uses Gemini to analyze video content and comments, and automatically generates creative briefs for ad campaigns.
00:00 — Intro: Meeting Mike Futia
01:00 — The problem: Manual TikTok trend research
03:00 — How agencies use TikTok trends for Facebook ads
04:00 — Demo: The TikTok scraper tool (Appify + Claude Code)
06:00 — Gemini analyzing TikTok videos in real-time
07:00 — Mining insights from video comments
09:00 — Generating ad creative briefs automatically
10:00 — Taste profiles and brand bibles for AI
13:00 — Why Meta wants creative volume
16:00 — Where to draw the automation line
18:00 — Why AI video generation isn't ready yet
21:00 — AI agent hype vs practical automation
23:00 — N8n learning curve: 4 months to proficiency
25:00 — Why Claude Code beats N8n for most marketers
27:00 — Gemini's secret: It watches 1-hour videos
28:00 — Mike's advice: Start with Claude Code, not N8n
Mentions
Mike Futia linkedin.com/in/mike-futia-108709126
Apify apify.com
Claude claude.ai
n8n n8n.io
Zapier zapier.com
Host Links:
📲Kipp Bodnar, twitter.com/kippbodnar
📲Kieran Flanagan, twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
