Uploaded March 2026 | Updated September 2026, 2 weeks ago
*Steal Barbara's workflow → build your own AI content agent:* clickhubspot.com/kdp
Barbara Jovanovic runs an agency that turns webinars into full content ecosystems — LinkedIn posts, blog posts, newsletters, email sequences, short-form video scripts, and graphics. And she built the entire system in Claude Code in about 2 hours. She's not technical.
In this episode, Barbara walks through exactly how she built a custom AI agent that takes a single webinar transcript and generates a complete content package in about 2 minutes. She demos it live, shows the output, and explains how context docs (writing style, brand guidelines, ICP, case studies) transform the output from generic AI writing to something genuinely usable.
🎁 FREE DOWNLOAD: Barbara's webinar content engine markdown file
*Steal Barbara's workflow → build your own AI content agent:* clickhubspot.com/kdp
Download, drop it into Claude Code, and it will build the exact same agent on your laptop. Takes about 30 minutes to set up.
📌 WHAT WE COVER:
→ The 3-step webinar content workflow: Plan → Promote → Repurpose
→ Why the live webinar is the LEAST important part of the system
→ Live demo: Uploading a Riverside transcript → full content package in 2 minutes
→ What the output looks like: LinkedIn posts, newsletter, video scripts, email sequences
→ Why the first output is "70-80%" — and how to iterate to 100%
→ Context docs are the unlock: writing examples, brand guides, ICP, case studies
→ How Claude Code folder structure powers better output (vs generic prompting)
→ Building your own agent from scratch (even if you're non-technical)
→ SVG graphics → Figma workflow for editable AI-generated visuals
→ Automating the pipeline: Zapier, Make (n8n), scheduling posts
→ Tailoring email outreach by audience segment automatically
→ Why Barbara builds a separate agent for each client
→ Figma + Claude integration for seamless design handoff
🎙️ Guest: Barbara Jovanovic
🎙️ Hosts: Kipp Bodnar & Kieran Flanagan
Mentions
Barbara Jovanovic linkedin.com/in/barbara-startup-cookie/
Zapier zapier.com/
Claude claude.ai/
HeyReach heyreach.io
⏱️ CHAPTERS:
00:00 — Meet Barbara: Agency Content Engine Builder
01:00 — The 3-Step Webinar Workflow (Plan, Promote, Repurpose)
03:00 — Why the Live Webinar Is the Least Important Part
05:00 — Tech Stack: Riverside, Claude Code, Zapier, HeyReach
07:00 — Zapier Automation vs Custom Claude Code Agent
08:00 — Live Demo: Building the Content Engine Agent
10:00 — Uploading a Transcript → Content Package in 2 Minutes
12:00 — The Output: LinkedIn Posts, Newsletter, Video Scripts, Emails
13:00 — Why the First Draft Is Generic (And How to Fix It)
14:00 — Context Docs Are the Unlock: Writing Style, Brand Guide, ICP
16:00 — Iterating with AI: "Just Tell It What You Want Fixed"
17:00 — Full Output with Rich Context: Blog Post + Graphics + LinkedIn Article
18:00 — Email Outreach Sequences Tailored by Audience Segment
19:00 — Performance Feedback Loop: Analytics → Better Future Posts
20:00 — SVG → Figma Workflow for Editable AI Graphics
21:00 — How to Build Your Own Agent (Even If You're Non-Technical)
22:00 — Free Download + How to Get Started
📺 Subscribe to Marketing Against the Grain for weekly deep dives into AI, marketing, and growth.
#AIContentEngine #ClaudeCode #WebinarMarketing #ContentRepurposing #AIforAgencies #MarketingAgainstTheGrain #AIAgent #ContentAutomation #AIforMarketers #WebinarStrategy #LinkedInContent #EmailAutomation #AIProductivity #BarbaraJovanovic
```
Host Links:
📲Kipp Bodnar, twitter.com/kippbodnar
📲Kieran Flanagan, twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
*Steal Barbara's workflow → build your own AI content agent:* clickhubspot.com/kdp
Barbara Jovanovic runs an agency that turns webinars into full content ecosystems — LinkedIn posts, blog posts, newsletters, email sequences, short-form video scripts, and graphics. And she built the entire system in Claude Code in about 2 hours. She's not technical.
In this episode, Barbara walks through exactly how she built a custom AI agent that takes a single webinar transcript and generates a complete content package in about 2 minutes. She demos it live, shows the output, and explains how context docs (writing style, brand guidelines, ICP, case studies) transform the output from generic AI writing to something genuinely usable.
🎁 FREE DOWNLOAD: Barbara's webinar content engine markdown file
*Steal Barbara's workflow → build your own AI content agent:* clickhubspot.com/kdp
Download, drop it into Claude Code, and it will build the exact same agent on your laptop. Takes about 30 minutes to set up.
📌 WHAT WE COVER:
→ The 3-step webinar content workflow: Plan → Promote → Repurpose
→ Why the live webinar is the LEAST important part of the system
→ Live demo: Uploading a Riverside transcript → full content package in 2 minutes
→ What the output looks like: LinkedIn posts, newsletter, video scripts, email sequences
→ Why the first output is "70-80%" — and how to iterate to 100%
→ Context docs are the unlock: writing examples, brand guides, ICP, case studies
→ How Claude Code folder structure powers better output (vs generic prompting)
→ Building your own agent from scratch (even if you're non-technical)
→ SVG graphics → Figma workflow for editable AI-generated visuals
→ Automating the pipeline: Zapier, Make (n8n), scheduling posts
→ Tailoring email outreach by audience segment automatically
→ Why Barbara builds a separate agent for each client
→ Figma + Claude integration for seamless design handoff
🎙️ Guest: Barbara Jovanovic
🎙️ Hosts: Kipp Bodnar & Kieran Flanagan
Mentions
Barbara Jovanovic linkedin.com/in/barbara-startup-cookie/
Zapier zapier.com/
Claude claude.ai/
HeyReach heyreach.io
⏱️ CHAPTERS:
00:00 — Meet Barbara: Agency Content Engine Builder
01:00 — The 3-Step Webinar Workflow (Plan, Promote, Repurpose)
03:00 — Why the Live Webinar Is the Least Important Part
05:00 — Tech Stack: Riverside, Claude Code, Zapier, HeyReach
07:00 — Zapier Automation vs Custom Claude Code Agent
08:00 — Live Demo: Building the Content Engine Agent
10:00 — Uploading a Transcript → Content Package in 2 Minutes
12:00 — The Output: LinkedIn Posts, Newsletter, Video Scripts, Emails
13:00 — Why the First Draft Is Generic (And How to Fix It)
14:00 — Context Docs Are the Unlock: Writing Style, Brand Guide, ICP
16:00 — Iterating with AI: "Just Tell It What You Want Fixed"
17:00 — Full Output with Rich Context: Blog Post + Graphics + LinkedIn Article
18:00 — Email Outreach Sequences Tailored by Audience Segment
19:00 — Performance Feedback Loop: Analytics → Better Future Posts
20:00 — SVG → Figma Workflow for Editable AI Graphics
21:00 — How to Build Your Own Agent (Even If You're Non-Technical)
22:00 — Free Download + How to Get Started
📺 Subscribe to Marketing Against the Grain for weekly deep dives into AI, marketing, and growth.
#AIContentEngine #ClaudeCode #WebinarMarketing #ContentRepurposing #AIforAgencies #MarketingAgainstTheGrain #AIAgent #ContentAutomation #AIforMarketers #WebinarStrategy #LinkedInContent #EmailAutomation #AIProductivity #BarbaraJovanovic
```
Host Links:
📲Kipp Bodnar, twitter.com/kippbodnar
📲Kieran Flanagan, twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
