Uploaded May 2026 | Updated September 2026, 2 weeks ago
*Audit your AI Search Visibility with our free resource:* clickhubspot.com/vk6c
Google just made AI the default search experience for everyone. 93% of AI mode searches end without a single click to your website. Your keyword rankings dashboard? It's lying to you.
In this episode, Kipp demos the new Google AI Mode live for a real B2B query, walks through the data on why traditional SEO metrics are now fundamentally misleading, and gives you three things to do tomorrow morning before your competitors catch on.
This isn't a recap of Google I/O. This is what the announcement actually means for your business and what to do about it right now.
📌 WHAT WE COVER:
→ Google I/O's biggest Search announcement and what it means for marketers
→ Live demo: Google AI Mode for a real B2B sales query
→ Why the search box is now AI-first by default for everyone
→ 2.5 billion monthly users are now in AI mode
→ 93% of AI mode searches end without a click
→ Why consumers prefer the new experience
→ Only 17-36% overlap between organic rankings and AI citations
→ Branded search CTR jumps 18% when AI overviews appear
→ Cited sources get 35% more organic clicks and 91% more paid clicks
→ Mistake #1: Measuring traffic instead of citations and mentions
→ Mistake #2: Writing for crawlers instead of customers
→ Mistake #3: Running the old SEO skill set
→ The new AEO skill set: part PR, part product marketing, part data journalism
→ Action #1: Run a citation audit this week
→ Action #2: Kill the generic content calendar
→ Action #3: Assign someone to own AI visibility
🎙️ Host: Kipp Bodnar (CMO, HubSpot)
⏱️ CHAPTERS:
00:00 - Google just rebuilt the search box
01:00 - Demo: the new AI-first search experience
02:00 - 2.5 billion users and the 93% zero-click stat
03:00 - Why consumers actually prefer AI search
04:00 - What this means if you're a marketer
04:30 - LIVE DEMO: Google AI Mode for a B2B query
05:30 - No 10 blue links, custom comparison tables
06:30 - Follow-up questions and AI agents in search
07:00 - Why your SEO dashboard is lying to you
07:45 - Only 17-36% overlap between rankings and AI citations
08:30 - Traffic to publishers is falling (and not coming back)
09:00 - Branded search: 18% CTR boost in AI overviews
09:45 - Cited sources get 35% more organic clicks
10:30 - Mistake #1: Measuring traffic instead of citations
11:00 - Mistake #2: Writing for crawlers instead of customers
12:00 - Mistake #3: Running the old SEO skill set
13:00 - The new skills: PR + product marketing + data journalism
14:00 - Action #1: Run a citation audit tomorrow
15:00 - Action #2: Kill the content calendar
16:00 - Action #3: Put someone in charge of AI visibility
17:00 - The 90-day opportunity window
📺 Subscribe to Marketing Against the Grain for weekly marketing and AI strategy from HubSpot's leadership team.
🔗 RELATED EPISODES:
→ Everything You Need to Know About AEO in 2025
→ How to Rank #1 in ChatGPT Results (AI SEO Strategy)
→ The Collapse of Organic Marketing, And What's Next
→ The 6 Pillars of Quality Content
#GoogleSearch #GoogleIO #AISearch #AEO #SEO #ZeroClickSearch #AIMode #MarketingStrategy #AIMarketing #HubSpot #KippBodnar #DigitalMarketing #ContentStrategy #MarketingAgainstTheGrain #SearchEngineOptimization #AnswerEngineOptimization #GoogleAI #AIOverviews
Host Links:
📲Kipp Bodnar, twitter.com/kippbodnar
📲Kieran Flanagan, twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
*Audit your AI Search Visibility with our free resource:* clickhubspot.com/vk6c
Google just made AI the default search experience for everyone. 93% of AI mode searches end without a single click to your website. Your keyword rankings dashboard? It's lying to you.
In this episode, Kipp demos the new Google AI Mode live for a real B2B query, walks through the data on why traditional SEO metrics are now fundamentally misleading, and gives you three things to do tomorrow morning before your competitors catch on.
This isn't a recap of Google I/O. This is what the announcement actually means for your business and what to do about it right now.
📌 WHAT WE COVER:
→ Google I/O's biggest Search announcement and what it means for marketers
→ Live demo: Google AI Mode for a real B2B sales query
→ Why the search box is now AI-first by default for everyone
→ 2.5 billion monthly users are now in AI mode
→ 93% of AI mode searches end without a click
→ Why consumers prefer the new experience
→ Only 17-36% overlap between organic rankings and AI citations
→ Branded search CTR jumps 18% when AI overviews appear
→ Cited sources get 35% more organic clicks and 91% more paid clicks
→ Mistake #1: Measuring traffic instead of citations and mentions
→ Mistake #2: Writing for crawlers instead of customers
→ Mistake #3: Running the old SEO skill set
→ The new AEO skill set: part PR, part product marketing, part data journalism
→ Action #1: Run a citation audit this week
→ Action #2: Kill the generic content calendar
→ Action #3: Assign someone to own AI visibility
🎙️ Host: Kipp Bodnar (CMO, HubSpot)
⏱️ CHAPTERS:
00:00 - Google just rebuilt the search box
01:00 - Demo: the new AI-first search experience
02:00 - 2.5 billion users and the 93% zero-click stat
03:00 - Why consumers actually prefer AI search
04:00 - What this means if you're a marketer
04:30 - LIVE DEMO: Google AI Mode for a B2B query
05:30 - No 10 blue links, custom comparison tables
06:30 - Follow-up questions and AI agents in search
07:00 - Why your SEO dashboard is lying to you
07:45 - Only 17-36% overlap between rankings and AI citations
08:30 - Traffic to publishers is falling (and not coming back)
09:00 - Branded search: 18% CTR boost in AI overviews
09:45 - Cited sources get 35% more organic clicks
10:30 - Mistake #1: Measuring traffic instead of citations
11:00 - Mistake #2: Writing for crawlers instead of customers
12:00 - Mistake #3: Running the old SEO skill set
13:00 - The new skills: PR + product marketing + data journalism
14:00 - Action #1: Run a citation audit tomorrow
15:00 - Action #2: Kill the content calendar
16:00 - Action #3: Put someone in charge of AI visibility
17:00 - The 90-day opportunity window
📺 Subscribe to Marketing Against the Grain for weekly marketing and AI strategy from HubSpot's leadership team.
🔗 RELATED EPISODES:
→ Everything You Need to Know About AEO in 2025
→ How to Rank #1 in ChatGPT Results (AI SEO Strategy)
→ The Collapse of Organic Marketing, And What's Next
→ The 6 Pillars of Quality Content
#GoogleSearch #GoogleIO #AISearch #AEO #SEO #ZeroClickSearch #AIMode #MarketingStrategy #AIMarketing #HubSpot #KippBodnar #DigitalMarketing #ContentStrategy #MarketingAgainstTheGrain #SearchEngineOptimization #AnswerEngineOptimization #GoogleAI #AIOverviews
Host Links:
📲Kipp Bodnar, twitter.com/kippbodnar
📲Kieran Flanagan, twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
