Uploaded May 2026 | Updated September 2026, 1 week ago
In this episode of FP&A Unlocked, host Paul Barnhurst and co-host Glenn Hopper sit down with Dr. Tim Naddy to unpack how the Savannah Bananas built a nationwide movement by thinking more like Broadway than traditional sports.
Most sports organizations focus on the game.
The Bananas focus on the experience.
Every city is treated like a brand-new launch.
New audience. New energy. New local momentum.
That level of growth doesn’t happen by accident.
It happens because the business understands attention better than almost anyone.
People don’t just buy tickets.
🎧 Listen to the full episode on @thefpandaguy
#SavannahBananas #SportsBusiness #EntertainmentMarketing #FanExperience #BusinessGrowth #BrandStrategy #SportsMarketing #Leadership #EventMarketing #AudienceGrowth #ContentStrategy #BusinessInnovation #ExperientialMarketing #FPandA #CFOLeadership
In this episode of FP&A Unlocked, host Paul Barnhurst and co-host Glenn Hopper sit down with Dr. Tim Naddy to unpack how the Savannah Bananas built a nationwide movement by thinking more like Broadway than traditional sports.
Most sports organizations focus on the game.
The Bananas focus on the experience.
Every city is treated like a brand-new launch.
New audience. New energy. New local momentum.
That level of growth doesn’t happen by accident.
It happens because the business understands attention better than almost anyone.
People don’t just buy tickets.
🎧 Listen to the full episode on @thefpandaguy
#SavannahBananas #SportsBusiness #EntertainmentMarketing #FanExperience #BusinessGrowth #BrandStrategy #SportsMarketing #Leadership #EventMarketing #AudienceGrowth #ContentStrategy #BusinessInnovation #ExperientialMarketing #FPandA #CFOLeadership
