Uploaded March 2026 | Updated September 2026, 1 hour ago
Sometimes innovation begins with a simple question: What if there’s a better way?
In this episode of Rural Unrecognized, host Jessica Janzen sits down with Bryan of ZS Farms, whose curiosity and willingness to challenge conventional thinking led him to rethink how food is produced.
What started with reading old agricultural books and asking new questions soon evolved into a bold decision to build a completely different kind of system. One that connects soil health, animal care, and food quality into a full circle approach.
Bryan shares the story behind questioning industry assumptions, taking risks, and building something new in rural Alberta. Along the way, he reflects on what it means to try something different when others are watching, how innovation often starts quietly, and why more entrepreneurs are beginning to rethink traditional systems.
This conversation is not only about farming. It is about curiosity, leadership, and the mindset required to build a better way forward.
Learn more about ZS Farms:
zsfarms.com
Learn more about Flagstaff County:
flagstaff.ab.ca
Learn more about our host Jessica Janzen:
Jessica Janzen – Keynote Speaker, Mindset Coach, Philanthropist, Mental Health Advocate and Joy Expert
🎥 Produced and edited by:
JCE Films
jcefilms.com
Sometimes innovation begins with a simple question: What if there’s a better way?
In this episode of Rural Unrecognized, host Jessica Janzen sits down with Bryan of ZS Farms, whose curiosity and willingness to challenge conventional thinking led him to rethink how food is produced.
What started with reading old agricultural books and asking new questions soon evolved into a bold decision to build a completely different kind of system. One that connects soil health, animal care, and food quality into a full circle approach.
Bryan shares the story behind questioning industry assumptions, taking risks, and building something new in rural Alberta. Along the way, he reflects on what it means to try something different when others are watching, how innovation often starts quietly, and why more entrepreneurs are beginning to rethink traditional systems.
This conversation is not only about farming. It is about curiosity, leadership, and the mindset required to build a better way forward.
Learn more about ZS Farms:
zsfarms.com
Learn more about Flagstaff County:
flagstaff.ab.ca
Learn more about our host Jessica Janzen:
Jessica Janzen – Keynote Speaker, Mindset Coach, Philanthropist, Mental Health Advocate and Joy Expert
🎥 Produced and edited by:
JCE Films
jcefilms.com
