Uploaded January 2023 | Updated September 2026, 2 hours ago
MagiClean promises to kill 99.9% of bacteria, ensuring that the places we most need will be truly clean—like kitchen counters. To promote MagiClean's efficacy, the brand created a series of billboards. However, while a billboard is usually quite large to get the attention of human beings, these billboards were there to get the attention of the smallest living beings, like those bacteria on the counter. Introducing the World's Smallest Billboard, a warning shot to bacteria containing messages like "99.9% Chance You're Gonna Die", and "Game Over Fusobacterium".
Client: KAO MagiClean
Team: Ogilvy Shanghai
MagiClean promises to kill 99.9% of bacteria, ensuring that the places we most need will be truly clean—like kitchen counters. To promote MagiClean's efficacy, the brand created a series of billboards. However, while a billboard is usually quite large to get the attention of human beings, these billboards were there to get the attention of the smallest living beings, like those bacteria on the counter. Introducing the World's Smallest Billboard, a warning shot to bacteria containing messages like "99.9% Chance You're Gonna Die", and "Game Over Fusobacterium".
Client: KAO MagiClean
Team: Ogilvy Shanghai
