Uploaded August 2026 | Updated September 2026, 2 weeks ago
Ted Lasso’s famous "Believe" sign has inspired millions of fans…but it started out as a joke.
Brendan Hunt is the Emmy Award-winning co-creator of Ted Lasso, and plays the beloved Coach Beard. When he was asked how an American could stand out in a European world, the answer was obvious. Nothing annoys Europeans more than Americans being chipper.
So they leaned all the way in: Ted's relentless Midwestern cheerfulness clashes against the ultra-competitive world of European football...and we all learn something about meeting each other in the middle.
🎧 Listen to the full episode of A Bit of Optimism wherever you get your podcasts, and stream season 4 of #TedLasso on Apple TV!
Ted Lasso’s famous "Believe" sign has inspired millions of fans…but it started out as a joke.
Brendan Hunt is the Emmy Award-winning co-creator of Ted Lasso, and plays the beloved Coach Beard. When he was asked how an American could stand out in a European world, the answer was obvious. Nothing annoys Europeans more than Americans being chipper.
So they leaned all the way in: Ted's relentless Midwestern cheerfulness clashes against the ultra-competitive world of European football...and we all learn something about meeting each other in the middle.
🎧 Listen to the full episode of A Bit of Optimism wherever you get your podcasts, and stream season 4 of #TedLasso on Apple TV!
