The Strategic Genius of Taylor Swift @NextBigIdeaClub
The Strategic Genius of Taylor Swift  @NextBigIdeaClub
Uploaded May 2025 | Updated September 2026, 20 hours ago
Taylor Swift isn’t just a once-in-a-generation talent. She's also a brilliant businesswoman, says Harvard Business Review editor Kevin Evers, whose career is a masterclass in brand-building, audience engagement, and tactical reinvention.



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The Strategic Genius of Taylor Swift

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