Uploaded December 2025 | Updated September 2026, 3 weeks ago
In this episode of Stacking Knowledge, Mickey Mellen breaks down Robert Carnes’ book The Story Cycle—a practical, actionable guide to organizational storytelling.
You’ll learn:
📌 Why not everything is a story (and how to tell the difference)
📌 The Four C’s of great storytelling: Context, Character, Conflict, Change
📌 How to position your organization as the guide, not the hero
📌 Why stories are “living things” and grow every time you share them
📌 The three stages of the Story Cycle: Story Listening → Story Building → Story Sharing
📌 Why you should overshare more than you think
📌 How a clear next step turns a story into meaningful action
From Homework for Life, to Anne Lamott’s “shitty first drafts,” to Domino’s reinvention, to Gandalf, Yoda, Mr. Miyagi, and Rafiki—this episode is packed with memorable examples to help you tell stories that resonate, connect, and inspire change.
In this episode of Stacking Knowledge, Mickey Mellen breaks down Robert Carnes’ book The Story Cycle—a practical, actionable guide to organizational storytelling.
You’ll learn:
📌 Why not everything is a story (and how to tell the difference)
📌 The Four C’s of great storytelling: Context, Character, Conflict, Change
📌 How to position your organization as the guide, not the hero
📌 Why stories are “living things” and grow every time you share them
📌 The three stages of the Story Cycle: Story Listening → Story Building → Story Sharing
📌 Why you should overshare more than you think
📌 How a clear next step turns a story into meaningful action
From Homework for Life, to Anne Lamott’s “shitty first drafts,” to Domino’s reinvention, to Gandalf, Yoda, Mr. Miyagi, and Rafiki—this episode is packed with memorable examples to help you tell stories that resonate, connect, and inspire change.
