Uploaded August 2025 | Updated September 2026, 3 weeks ago
From the book "Emotional Targeting", this explains why most testimonials are not effective, emphasizing that generic praise is less helpful than specific examples of how a company helped someone achieve real results. Testimonials should focus on concrete outcomes from the **testimonial video** to be more convincing and valuable, and help with **video marketing**, and **business growth**.
From the book "Emotional Targeting", this explains why most testimonials are not effective, emphasizing that generic praise is less helpful than specific examples of how a company helped someone achieve real results. Testimonials should focus on concrete outcomes from the **testimonial video** to be more convincing and valuable, and help with **video marketing**, and **business growth**.
