The Secrets Every Startup Needs to Know @extraktLAB
The Secrets Every Startup Needs to Know  @extraktLAB
Uploaded August 2021 | Updated September 2026, 1 week ago
The Secrets Every Startup Needs to Know
Startups need to know the ins and outs of their business. Are you able to answer these key questions:
- Why should investors invest in you?
- You need to articulate what you are doing? and why are you doing it?
- In order to get investors, you need to be the expert and know your numbers.

Give your investor and customer what they need:
1.) Educate: Need to know the process details, costs, risks, formulas, recipes, documentation, quality
2.) Reduce: Reduce confusion over conflicting information form vendors
3.) Clarify: Clarify recommendations from consultants
4.) Cost: obtain highest value at lowest cost
5.) Quality: Have equipment produce the highest quality and flexible oil options
6.) Compliance: Help navigating compliancy
7.) Experience: Need someone with experience to put it all together

Keep the company management and ownership small.

Know your 3 year picture of where you want the company to go. Fill out the Entrepreneurial Operating System (EOS) to get the bigger picture.

Link to the Company EOS Guide:
unitedscience.outgrow.us/company-eos-download

To learn more, visit our website: extraktlab.com

We have tons of useful information in our No Holds Barred playlist youtube.com/playlist?list=PLQX9clbTgskpmjbiHCtAY9Y_zti3hvrtH

Are you stuck in your business, need a solution? Schedule a free jam Session to get you the solution you need:
extraktlab.com/jamsession

Visit our blog for other important resources at extraktlab.com/blogDownload our Distillation Guide to learn the ins and outs of all things distillation:
extraktlab.com/wiped-film-distillation-guide

Watch as Dr. Jon gives a Live Tour of 5 Ton/Day Processing Facility:
extraktlab.com/live-tour

Here is a link to a FREE Advanced guide to extraction:
extraktlab.com/advanced-extraction-guide

Have a recommendation for a future Q+A?
Leave a suggestion in a comment below!

Social handles:
Instagram: instagram.com/extrakt_lab
Twitter: twitter.com/ExtraktLAB
Facebook: facebook.com/extraktlab
LinkedIn: linkedin.com/company/extraktlab
YouTube: youtube.com/c/ExtraktLAB

Time Stamps:
00:00 - Introduction to startup business planning
01:57 - Begin with the end in mind
04:48 - Keep it small: Advice on ownership and structure
07:02 - Educate yourself: Importance of understanding the process
07:21 - Resources available for learning
08:00 - Reduce confusion: Dealing with conflicting information
09:04 - Meet customer needs: Understanding and addressing market demands
11:26 - What all companies struggle with
11:46 - Define your core values
14:14 - What's your niche?
15:36 - Have a vision for the future
16:55 - What is your market strategy?
18:45 - Why do we win? Understanding your competitive advantage
21:42 - What's the bigger picture? The three-year plan
22:48 - Introduction to the Entrepreneurial Operating System (EOS)
23:29 - What is your company's pledge?
24:15 - Market approach: Understanding TAM, SAM, and PAM
24:51 - What is your product available market?
25:36 - Process, Process, Process: Importance of continuous improvement
26:31 - Define the big rocks: Key long-term projects and goals
28:45 - Recap and importance of focus in startup strategy
30:02 - Call for feedback and future plans

Link to the Company EOS Guide:
unitedscience.outgrow.us/company-eos-download

Thanks for watching our startup video. If you have any suggestions or recommendations for future videos leave a comment down below!
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The Secrets Every Startup Needs to Know

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