Uploaded April 2019 | Updated September 2026, 35 minutes ago

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There are a number of ways to get music industry attention on your album or EP. But this one works EVERY time. And it's one of the easiest things to do.

Everyone wants music industry attention on their releases. Whether you're releasing your album to get the attention of booking agents and promoters, or record labels, or streaming sites, or all of the above, you don't want your album or EP or single to get lost among the thousands and thousands of others being put into the world every day. You want to stand out!
I think this is one of the most important and underutilized methods for launching or reinforcing a successful music business career.

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GUESTS.

If you're a hip hop artist, you KNOW this works. How this has gone so long without becoming a major part of the recording strategy of every other genre, I don't know.

You see your favorite artists having guests on their releases all the time. Sure, SOME TIMES it's because they really want that voice or that guitarist or that personality on their recording. For the art of it. But most the time the "special guest" is buried in the mix. So, if this talent was so needed on this single, why are they buried in the mix? Because their appearance on the recording actually wasn't the point. The point, perhaps unfortunately, is to get the attention of new audiences and the industry.

The reason this works so well for developing artists is the concept of Launching Above the Line of Super Credibility.

I talked about this the last couple posts and I promise I will keep talking about it until I'm proven wrong. Because I believe in this concept is the most important overarching concept in how to successfully launch a new performance career in the music industry.

When you make your first impressions on the music industry, you want to not only be considered credible. You want to be considered super credible. By credible, I mean, believable as a legitimate band and worthy of someone's time and consideration. And by super credible, I mean, irrefutably worthy of someone's time and attention with them already predisposed to like what they hear.

I wrote and talked about another way to launch above the line of super credibility a few blog posts ago. Check out that blog post here!

For the rest of the reasons I think guests are such a great way to get music industry attention, please watch the video. Then please subscribe to the channel, like the video, and comment on it down below. See you next week!