Uploaded April 2020 | Updated September 2026, 42 minutes ago
Sumerian Founder and CEO Ash Avildsen and 10th St Manager Mike Mowery discuss how they are advising their clients how to make more money with music. This is some of the best advice on managing your music career in 2020 available anywhere!
Ash and Mike talk about the three lanes to getting discovered, how to leverage your brand for income (as opposed to your band), the two things Ash NEEDS to see from any artist he considers signing to Sumerian, how to make a great music video, and the role his label is playing in supporting his artists during the economic crisis of 2020.
Recorded during the great coronavirus lockdown of 2020.
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How to release your music in 2020: youtu.be/Z8AB-izj1pQ
Our complete system for releasing your album or EP the right way: https://outerloop.group/release-it-right/
How to Release a Single and Get New Fans: https://outerloop.group/how-to-release-a-single-and-get-new-fans/
How to Release Your Music on Social Media: https://outerloop.group/how-to-release-your-music-on-social-media/
Sumerian Founder and CEO Ash Avildsen and 10th St Manager Mike Mowery discuss how they are advising their clients how to make more money with music. This is some of the best advice on managing your music career in 2020 available anywhere!
Ash and Mike talk about the three lanes to getting discovered, how to leverage your brand for income (as opposed to your band), the two things Ash NEEDS to see from any artist he considers signing to Sumerian, how to make a great music video, and the role his label is playing in supporting his artists during the economic crisis of 2020.
Recorded during the great coronavirus lockdown of 2020.
LIKE, COMMENT, AND SUBSCRIBE!
Sign up for near-daily emails with more in-depth advice for your career in music. Visit https://www.outerloopcoaching.com!
Get a powerful email program to monetize your email list: https://outerloop.group/email
Get our favorite resource for growing a great fanbase on the road: https://outerloop.group/toursmart
How to release your music in 2020: youtu.be/Z8AB-izj1pQ
Our complete system for releasing your album or EP the right way: https://outerloop.group/release-it-right/
How to Release a Single and Get New Fans: https://outerloop.group/how-to-release-a-single-and-get-new-fans/
How to Release Your Music on Social Media: https://outerloop.group/how-to-release-your-music-on-social-media/
![When to Release An Album - [UPDATED FOR 2019]](https://i.ytimg.com/vi/E26y20unjoo/mqdefault.jpg "When to Release An Album - [UPDATED FOR 2019]
Dont release your album or EP until you have listened to this weeks episode!
You may only release 2 albums in your career. You might only release 5. Maybe 20 or 25! No matter how many (or how few!) albums and EPs you get to release in your career, each one deserves a proper release rollout.
Dont disrespect your recordings by just putting them out to the public. Hoping people will find them isnt good enough. Especially in a crowded market!
You need to plan and execute a real release strategy to cut through the noise. And that takes time!
If there is one thing weve learned from our years of working with great bands releasing great music it is this -
When should you release your album? It takes longer than you think!
Theres a lot of work to do!
Release It Right suggests a rollout schedule at least 12 weeks long. Release It Right The Silver Scream Edition has a 17 week long rollout schedule. Thats over four months!
Visit http://www.outerloopcoaching.com to download the Music Management Primer for free today!
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Sorry the audio is off from the video. :(
When you release your album effectively, you generate momentum for your career. This is crucial as, like I said, you only get a few chances for this. What would YOU do with a great amount of momentum for your career? Tour Europe or the US? Asia? Get an instrument endorsement? Collaborate with a songwriter you admire?
I go into much more detail in the video above, but if you already have Release It Right or Release It Right - Silver Scream, you know the list and so much more. And you also understand the importance of organizing your pre-release assets. Your pre-release assets, or rollout assets, are all the things you need to promote your album. These can be graphics, videos, singles, photos, and so much more.
Plus, you need a great EPK prepared. Make sure your EPK is up to date and branded to align with your album. The colors and style should be consistent and add to the immersive experience of the album itself. There should be no doubt YOU are the band responsible for THIS album.
And dont forget to book your release week gigs! Theres a specific strategy and reasoning for your release week gigs. Be mindful!
Damn. Theres a lot to think about.
Next week I will be back to talk about how to release your album independently. Dont miss it!")
