Uploaded July 2026 | Updated September 2026, 3 weeks ago

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In this episode of Boardroom, we investigate the incredible rise of Lahori Jeera—an Indian beverage brand that quietly challenged the dominance of Coca-Cola and Pepsi without relying on celebrity endorsements, massive advertising budgets, or deep-pocketed investors.

Watch till the end to discover the business playbook behind Lahori Jeera's extraordinary success.

Chapters:
00:00 Intro
01:18 Started with an Experiment
05:42 When Everybody Denied
09:31 Math of 10 Rupees
14:52 Entry of Investors
17:36 Two Problems
22:15 Burden of Tax

#Boardroom #LahoriJeera #BusinessCaseStudy #StartupStory #IndianBrands #BusinessDocumentary #CocaCola #Pepsi #Jist