Uploaded June 2026 | Updated September 2026, 2 weeks ago
This episode of SBJ Inside the Industry examines how the Olympic and Paralympic Games are evolving ahead of LA28, focusing on the operational scale of hosting in Los Angeles, the introduction of new sports, and the changing pathways for athletes. Panelists discussed the logistics of staging the largest sporting event in the world, the role of college sports in the Olympic pipeline, and the growing visibility and impact of the Paralympics.
The conversation also explored how the Olympics can drive long-term growth for emerging sports and what is required to sustain momentum beyond the Games.
🔔Sign up for our FREE newsletter, SBJ 360. Get a concise, high-level overview of the most important stories shaping the sports industry—delivered to your inbox each weekday: bit.ly/4eCzx8C
0:00 Opening: The Olympics Return to the United States
1:08 Episode Lineup and Key Topics
1:30 The Challenge of Hosting LA28
2:01 The Scale of the Olympic and Paralympic Games
2:32 Coordinating Events Across Los Angeles
3:20 Athlete Perspective on Logistics and Travel
3:47 Infrastructure Challenges and Transportation in LA
4:20 Managing the Complexity of Global Events
5:20 The Numbers Behind the Olympic Operation
6:11 Life Inside the Olympic Village
7:02 Sustaining Momentum Beyond the Games
7:27 New Sports Entering the Olympic Program
8:07 Olympic Exposure and Athlete Development
8:56 The Olympics as a Global Marketing Platform
10:00 Accessibility, Media Rights and Viewing Access
10:50 Transition: College Pipeline and Team USA
11:30 The NCAA System and Olympic Development Pipeline
13:22 The House Settlement and Revenue Sharing
14:03 Risk to Olympic Sports and Athlete Development
14:59 Global Impact of the NCAA Pipeline
15:03 What Comes Next for the Olympic Pipeline
16:12 The Money Minute
17:18 The Costliest Olympics Ever (Sochi)
18:00 Infrastructure Costs and Investment Realities
18:14 Paralympics: Accessibility and Athlete Experience
19:30 Growth and Exposure of the Paralympic Movement
21:09 Buy / Sell / Hold
23:12 Closing: The Road to LA28
#Olympics #LA28 #InsideTheIndustry #Paralympics #TeamUSA #SportsBusiness #OlympicGames #FutureOfSports
This episode of SBJ Inside the Industry examines how the Olympic and Paralympic Games are evolving ahead of LA28, focusing on the operational scale of hosting in Los Angeles, the introduction of new sports, and the changing pathways for athletes. Panelists discussed the logistics of staging the largest sporting event in the world, the role of college sports in the Olympic pipeline, and the growing visibility and impact of the Paralympics.
The conversation also explored how the Olympics can drive long-term growth for emerging sports and what is required to sustain momentum beyond the Games.
🔔Sign up for our FREE newsletter, SBJ 360. Get a concise, high-level overview of the most important stories shaping the sports industry—delivered to your inbox each weekday: bit.ly/4eCzx8C
0:00 Opening: The Olympics Return to the United States
1:08 Episode Lineup and Key Topics
1:30 The Challenge of Hosting LA28
2:01 The Scale of the Olympic and Paralympic Games
2:32 Coordinating Events Across Los Angeles
3:20 Athlete Perspective on Logistics and Travel
3:47 Infrastructure Challenges and Transportation in LA
4:20 Managing the Complexity of Global Events
5:20 The Numbers Behind the Olympic Operation
6:11 Life Inside the Olympic Village
7:02 Sustaining Momentum Beyond the Games
7:27 New Sports Entering the Olympic Program
8:07 Olympic Exposure and Athlete Development
8:56 The Olympics as a Global Marketing Platform
10:00 Accessibility, Media Rights and Viewing Access
10:50 Transition: College Pipeline and Team USA
11:30 The NCAA System and Olympic Development Pipeline
13:22 The House Settlement and Revenue Sharing
14:03 Risk to Olympic Sports and Athlete Development
14:59 Global Impact of the NCAA Pipeline
15:03 What Comes Next for the Olympic Pipeline
16:12 The Money Minute
17:18 The Costliest Olympics Ever (Sochi)
18:00 Infrastructure Costs and Investment Realities
18:14 Paralympics: Accessibility and Athlete Experience
19:30 Growth and Exposure of the Paralympic Movement
21:09 Buy / Sell / Hold
23:12 Closing: The Road to LA28
#Olympics #LA28 #InsideTheIndustry #Paralympics #TeamUSA #SportsBusiness #OlympicGames #FutureOfSports
