Uploaded July 2026 | Updated September 2026, 2 weeks ago
Lauren Tolila, TOGETHXR’s Senior Vice President of Brand Partnerships, takes SBJ inside the company’s WNBA All-Star Weekend activation, where brands like Xfinity, Barbie and Reebok are turning fan engagement into immersive experiences. Get a look at how the space is bringing community, culture and brand access together in the heart of Chicago.
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#womenssports #wnbaallstar #togethethxr
Lauren Tolila, TOGETHXR’s Senior Vice President of Brand Partnerships, takes SBJ inside the company’s WNBA All-Star Weekend activation, where brands like Xfinity, Barbie and Reebok are turning fan engagement into immersive experiences. Get a look at how the space is bringing community, culture and brand access together in the heart of Chicago.
🔔Sign up for our FREE newsletter, SBJ 360. Get a concise, high-level overview of the most important stories shaping the sports industry—delivered to your inbox each weekday: bit.ly/4eCzx8C
#womenssports #wnbaallstar #togethethxr










