TOGETHXR House Tour | All-Star Weekend Brand Activations @sportsbizjournal
TOGETHXR House Tour | All-Star Weekend Brand Activations  @sportsbizjournal
Uploaded July 2026 | Updated September 2026, 2 weeks ago
Lauren Tolila, TOGETHXR’s Senior Vice President of Brand Partnerships, takes SBJ inside the company’s WNBA All-Star Weekend activation, where brands like Xfinity, Barbie and Reebok are turning fan engagement into immersive experiences. Get a look at how the space is bringing community, culture and brand access together in the heart of Chicago.

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TOGETHXR House Tour | All-Star Weekend Brand Activations

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