Uploaded May 2025 | Updated September 2026, 2 weeks ago

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Too Faced was once the beauty brand dominating YouTube, from chocolate-scented bronzers to viral peach palettes. But after years of hit launches, shaky collaborations, and internal drama, the brand faded into the background. What happened? I've got all of the details. Let's talk about it.

Want more? Check out the Behind the Controversy Playlist: youtube.com/playlist?list=PLkvMuM8y-gS0QD2AQdoLsSC2khPy6OYcp

Thank you to Collective Brain member, Mary Dixon, for suggesting this video!

Featured Channels: @RobertWelsh @MsStephNic @hautemesstom @TheresaisDead @kimclarkqueen

0:00 Intro
1:51 Chapter 1: It Was Always Drama...
19:52 Chapter 2: Unicorn Tears
35:30 Chapter 3: The Power of Influencers
1:14:13 Chapter 4: A Peach Miracle
1:28:16 Chapter 5: Tati and Jerrod
1:41:54 Chapter 6: Rich Lives Matter
1:55:15 Chapter 7: The Pretty Mess, Lisa Blandino
2:03:05 Chapter 8: All Things Come to an End

*Links*
Too Faced and General Atlantic tinyurl.com/h35w4ry7 tinyurl.com/38ea95vm tinyurl.com/y635tr4t Too Faced vs Tarte tinyurl.com/533n2nwk tinyurl.com/ywywtjdd tinyurl.com/2ybypn5d tinyurl.com/mrxjs7r9 tinyurl.com/37vafk6v tinyurl.com/ywywtjdd tinyurl.com/yfc7ukwt tinyurl.com/3x6u4z64
Interviews with Jerrod tinyurl.com/3avwu679 tinyurl.com/y6zcztub tinyurl.com/rkr3csdj
Peaches and Cream tinyurl.com/4mftu5cx
youtube.com/watch?v=fhClMUGmplo
Slenderize Lip Glosses tinyurl.com/a9ywk32j tinyurl.com/zv2pdjv4
Winky Lux Vs. Too Faced lawsuit ttabvue.uspto.gov/ttabvue/v?pno=92067143 tinyurl.com/3t2nzjn6
Rich Lives Matter tinyurl.com/bdf4vua8
Too Faced x Beauty Blender tinyurl.com/2pnb9t4p
Madonna x Too Faced tinyurl.com/5ctkpnvm
Lisa vs Nikkie tinyurl.com/3z4xzk4z tinyurl.com/5mc52kpr tinyurl.com/mt2z6dhc
J&J leave Too Faced tinyurl.com/3953e2bt

*Videos*
@nikkietutorials Power of Makeup Collection youtube.com/watch?v=LqQvDvQ-LK8
@KellyGooch THE RISE & FALL OF TOO FACED youtube.com/watch?v=HU_AHC4_aqI
Debenham’s promotion of Better than Sex Mascara youtube.com/watch?v=-7ZjgoXtPAM
E! on collaboration with Kat Von D youtube.com/watch?v=Q7R62qs49R8
What Kat Von D Didn’t Tell You youtu.be/HHvWudqZhHw
@Tati video about Jerrod youtube.com/watch?v=8mehzVj5eiA
@RobertWelsh Too Faced Is Too Trashy! youtube.com/watch?v=C9i5ONMCBb0&t=61s
QVC Too Faced Cosmetics with Lisa Robertson & Jerrod Blandino youtube.com/watch?v=fhClMUGmplo
Elle S The Evolution of Too Faced youtube.com/watch?v=lqxatPlyLNE
Smokey Glow The Evolution of Too Faced Cosmetics youtube.com/watch?v=V4R8EDSjIxA&t=1277s
Smokey Glow Why I Hate Too Faced Cosmetics… (Nikkie Tutorials Coming Out) youtube.com/watch?v=OY23m76fia8
Here for the Tea TOO FACED INSIDER FINALLY SPEAKS OUT ON FEUD WITH JEFFREE STAR youtube.com/watch?v=Ugxcpglg6QE
Here for the Tea JEFFREE STAR SPILLS EXCLUSIVE TEA AND YOU ARE NOT READY FOR IT! youtube.com/watch?v=zqKcmn8qV4w
Here for the Tea TATI WESTBROOK ADDRESSES JOHN KUCKIAN & TOO FACED UPDATE! youtube.com/watch?v=rzTGeDtjtGw
Rebecca Juvia's Place CEO Goes CRAZY Tweeting About Jackie Aina youtube.com/watch?v=WncfUAshR-k and part 2 here youtube.com/watch?v=2tWh6zS58Wo
@breakingbeautypodcast Jerrod Blandino Spills All youtube.com/watch?v=CJKetDXHwUs
@MsStephNic Power of Makeup review youtube.com/watch?v=C_hD6BS5GmU
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