Uploaded June 2025 | Updated September 2026, 2 weeks ago

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This week in Makeup News, Hailey Bieber’s Rhode Beauty generated SO much buzz about their $1B acquisition by E.l.f. Beauty that they got a ridiculous amount of free advertising. We'll dive into what this means for the brand and the industry. Plus, we honor the legacy of beauty icon Leonard Lauder, explore E.l.f. and Pinterest’s new virtual color analysis tool, and break down NYX Cosmetics' bold rebrand with Paris Hilton and Saweetie. All the week’s top beauty news is right here! Let's talk about it!

ELF x Pinterest Color Analysis Tool direct link - elfnalysis.elfcosmetics.com

*Article Links*
Rhode’s free press tinyurl.com/22pkb7k6
Huda Beauty Counterfeits tinyurl.com/4r8y98un
Leonard Lauder tinyurl.com/ysjj5u8x tinyurl.com/3jffazj9 tinyurl.com/238uxx8k tinyurl.com/2p9j925u tinyurl.com/3e682wf7
Coty tinyurl.com/ybxpxm4m tinyurl.com/2s79uch9
Revolution tinyurl.com/fxtm6rfv
Sunscreen tinyurl.com/m4famdrx
ELF Color Analysis tinyurl.com/4wn75m7n tinyurl.com/53ksjzvm
Tarte x Dunkin Guava Girl Summer tinyurl.com/y5fafknn tinyurl.com/522p7327 tinyurl.com/mrxe366v
NYX Paris and Saweetie tinyurl.com/hv6k5peb tinyurl.com/4s735pzb
Popsicle lip stains tinyurl.com/2fa7wt35

*Purchase Links*
Tarte x Dunkin rstyle.me/+CPhrdytU92Yp_gpU6kFTCQ
Popsicle Pouts popsiclepouts.com/products/popsicle-pouts
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Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
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