Uploaded May 2017 | Updated September 2026, 2 weeks ago
The Reward Pathway is an integral part of understanding human behavior. Everything we find pleasurable is due to the reward properties of this system. Discussion includes the relationship between reward and reinforcement (e.g. operant conditioning), the anatomy and functional neuroanatomy of the reward pathway, and applications of the reward pathway to drug addiction, gambling, investment decisions and consumer behaviors.
The Reward Pathway is an integral part of understanding human behavior. Everything we find pleasurable is due to the reward properties of this system. Discussion includes the relationship between reward and reinforcement (e.g. operant conditioning), the anatomy and functional neuroanatomy of the reward pathway, and applications of the reward pathway to drug addiction, gambling, investment decisions and consumer behaviors.
