The Red Flags You Can’t Ignore When Buying a Business @podcaststrategy
The Red Flags You Can’t Ignore When Buying a Business  @podcaststrategy
Uploaded May 2026 | Updated September 2026, 3 weeks ago
Watch the full episode here: inspiredinsider.com/keith-burns-interview

​Keith Burns is the CEO and Co-chairman of Lullwater & Co., a private investment firm dedicated to building enduring companies through long-term partnerships. He also serves as Co-executive Chairman of Apex Physics Partners, the largest medical physics services provider in the US, and previously led Seneca Creek Partners, a search fund that completed 15 acquisitions and achieved a successful investor exit in 2019. A former attorney and Goldman Sachs executive, Keith holds a BBA from Emory University and a JD and MS in real estate development from Columbia University. He is an adjunct assistant professor of entrepreneurship at the University of Chicago Booth School of Business and actively mentors emerging entrepreneurs through teaching and board service.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Keith Burns, Co-chairman and CEO of Lullwater & Co., about strategic business acquisitions and scaling through thoughtful integration. Keith discusses how he grew the largest medical physics company in the US, shares lessons from teaching entrepreneurship at the University of Chicago, and talks about identifying business red flags, embracing culture, and choosing the right problems to solve.
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The Red Flags You Can’t Ignore When Buying a Business

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