Updated September 2026, 1 week ago
INspired INsider
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[SaaS Series] Real Reason Your Best Marketing Content Stays Hidden With Benjamin Ard
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![[SaaS Series] Real Reason Your Best Marketing Content Stays Hidden With Benjamin Ard](https://i.ytimg.com/vi/KGLfltG7bKc/mqdefault.jpg "[SaaS Series] Real Reason Your Best Marketing Content Stays Hidden With Benjamin Ard
[SaaS Series] Real Reason Your Best Marketing Content Stays Hidden With Benjamin Ard")
![[Swim Series] Custom Swim Goggles Powered by Innovation With Rasmus Barfred](https://i.ytimg.com/vi/KXm8nGwEGUc/mqdefault.jpg "[Swim Series] Custom Swim Goggles Powered by Innovation With Rasmus Barfred
Rasmus Barfred is the Co-founder of THEMAGIC5, a company redefining athletic gear through custom-fit products powered by 3D scanning and robotic technology. He has helped grow the company into a global brand, securing investment on Shark Tank and expanding its reach worldwide. Building on this technology, he also helped launch Vayu Sleep, which applies custom-fit solutions to CPAP masks for sleep apnea patients. With a background in entrepreneurship, he focuses on scaling innovation across sports and healthcare.
In this episode… What happens when a simple, everyday frustration turns into an opportunity to rethink an entire industry? How do you go from solving one small problem to building technology that reshapes how products are designed and delivered? And what does it take to turn customization into a true competitive advantage?
According to Rasmus Barfred, a visionary entrepreneur and product innovator, solving the issue of poor-fitting swim goggles meant reimagining the entire process through facial scanning and advanced technology. He highlights how starting with a Kickstarter campaign opened the door to diverse user insights, which helped refine both product and software through continuous feedback loops and AI-driven improvements. This approach transformed a niche idea into a scalable system that serves everyone from casual swimmers to elite athletes. He also shares how positioning the business as a tech platform unlocked new growth opportunities and credibility.
In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Rasmus Barfred to discuss building a tech-driven brand in sports gear. They explore scaling through hardware and software integration, using AI to enhance customer experience, and leveraging partnerships for growth. Rasmus also shares insights on expanding their technology into new industries.")
![[SaaS & AI Series] AI, Personalization, and the Future of Beauty With Sampo Parkkinen](https://i.ytimg.com/vi/LDFQvEdSnig/mqdefault.jpg "[SaaS & AI Series] AI, Personalization, and the Future of Beauty With Sampo Parkkinen
Sampo Parkkinen is the Founder and CEO of Revieve, a beauty technology company focused on helping global beauty, skin, health, and wellness brands deliver personalized digital experiences through AI, AR, and computer vision. A serial technology entrepreneur and operator, he has led Revieve since its founding in 2016 and grown it into a platform supporting brands and retailers across their digital consumer journeys. Sampo previously co-founded RapidBlue Solutions, where he served as COO before its acquisition by ShopperTrak. He is also a Venture Partner at Gorilla Capital, where he supports early-stage technology companies across the Nordics.
In this episode… Beauty and wellness products are deeply personal, yet most e-commerce experiences still push consumers toward transactions instead of guidance. As AI changes how people discover products, how can brands create digital experiences that feel more helpful, personal, and trustworthy?
For Sampo Parkkinen, a serial entrepreneur and investor focused on AI-powered customer experience, the answer is to shift from selling products to helping consumers buy with confidence. He highlights how personalized digital tools can replicate the value of an in-store advisor by listening to customer concerns, analyzing needs, and recommending relevant products across skincare, makeup, hair care, and fragrance. This creates a more intimate brand experience while improving acquisition, conversion, and loyalty. He also explains why reducing friction, avoiding generic quizzes, and positioning AI experiences as personal analysis can dramatically improve engagement.
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Sampo Parkkinen, Founder and CEO at Revieve, to discuss AI, personalization, and the future of the beauty industry. Sampo explores AI-powered product guidance, personalized beauty retail, and how brands can reduce e-commerce friction. He also shares insights on SaaS pricing, onboarding, and his work with Gorilla Capital.")
![[SaaS & AI Series] Why Revenue Agents Could Reshape Enterprise Sales With Shriram Sridharan](https://i.ytimg.com/vi/LNTPmmMPAxs/mqdefault.jpg "[SaaS & AI Series] Why Revenue Agents Could Reshape Enterprise Sales With Shriram Sridharan
Shriram Sridharan is the Co-founder and CTO of Rox, an AI-first revenue operating system that helps enterprise sales teams research accounts, automate workflows, and act on timely customer insights. He helps lead the company’s product and technical strategy, building AI agents that make sales processes more focused, efficient, and repeatable. Before Rox, Shriram held engineering leadership roles at Confluent and Amazon Web Services, where he worked on scalable data and cloud infrastructure. His work focuses on using AI to turn complex revenue operations into practical systems that help teams win.
In this episode… Enterprise sales can do more than track leads and manage deals — it can surface the right signals, automate repetitive work, and give teams more time to build customer relationships. But what separates a sales team using AI as another tool from one using AI agents to actually move revenue forward?
Shriram Sridharan, a technical leader who has built large-scale systems at AWS and Confluent, says the key is using revenue agents to automate or augment the entire revenue lifecycle. He highlights the importance of connecting customer data, public signals, and internal workflows so AI can handle account research, meeting preparation, outbound personalization, and RFP detection. Instead of forcing account executives to switch between tools or spend hours on manual research, Shriram explains how agents can deliver the work behind the scenes with a human in the loop. The result is a more focused sales organization where teams spend less time on grunt work and more time generating pipeline, preventing churn, and growing revenue.
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Shriram Sridharan, Co-founder and CTO of Rox, to discuss how revenue agents are reshaping enterprise sales. Shriram breaks down AI agent orchestration, sales signals, data warehouses, outbound automation, and RFP detection. He also shares his founder journey and key influences.")
![[Top Agency & SaaS Series] Critical Balance of Human Connection and AI with Dr. Amy Osmond Cook](https://i.ytimg.com/vi/MA-NGLr3F10/mqdefault.jpg "[Top Agency & SaaS Series] Critical Balance of Human Connection and AI with Dr. Amy Osmond Cook
Book a Complimentary B2B Podcast Strategy Call:
https://rise25.com/bookcall
Download our B2B Podcast Strategy & Tools List PDF:
https://rise25.com/podcastcheatsheetyt
Dr. Amy Osmond Cook, is the Co-founder and Chief Marketing Officer of Fullcast, an AI-native go-to-market platform that helps companies align strategy with revenue execution. A seasoned marketing executive, she has led high-growth companies like Simplus, PathologyWatch, and Onboard from Series A to acquisition. Dr. Cook founded Stage Marketing, a successful full-funnel marketing firm, and has a PhD in Communication from the University of Utah. She is a recognized thought leader in business and healthcare marketing and has taught at ASU, BYU, and the University of Utah.
Here’s a glimpse of what you’ll learn:
• [0:00] Intro
• [5:26] Dr. Amy Osmond Cook shares how Fullcast transforms companies into high-velocity revenue machines
• [9:41] How early PR instincts became Dr. Cook’s lasting marketing superpower
• [13:25] The origin story of Fullcast and combining multiple acquisitions into one platform
• [17:50] Bootstrapping vs. raising millions in seed funding
• [20:05] How Fullcast uses AI to optimize commissions, forecasting, and revenue planning
• [29:18] The role of predictive analytics in improving sales forecasting accuracy
• [37:30] Lessons from acquisitions and what it takes to ensure smooth post-M&A integration
In this episode…
What happens when the friction between sales and marketing slows down growth, even in companies with great products? Can AI truly fix that gap — or does real acceleration still depend on how people and teams work together? And what does it take to scale revenue without losing alignment along the way?
Dr. Amy Osmond Cook, a seasoned marketing and RevOps leader, explains that growth accelerates when AI-powered systems are combined with strong human alignment across sales and marketing. She highlights how Fullcast unifies forecasting, commissions, territory planning, and revenue operations into one platform.
Sponsor for this episode
At https://rise25.com, we help B2B businesses give to and connect to your Dream 200 relationships and partnerships.
We help you cultivate amazing relationships in 2 ways:
#1 Podcasting
#2 Strategic Gifting
#1 Our Predictable Podcast ROI Program
We’re committed to helping you connect with your Dream 200 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
What do you need to start a podcast?
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution — you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI — plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
We make distribution easy.
We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Amazon Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
#2 Our Comprehensive Corporate Gifting Program
Elevate business relationships with customers, partners, staff, and prospects through gifting.
At Rise25, thoughtful and consistent gifting is a key component of staying top of mind and helps build lasting business relationships. Our done-for-you corporate gifting service ensures that your referral partners, prospects, and clients receive personalized touchpoints that enhance your business gifting efforts and provide a refined executive gifting experience.
Whether you’re looking to impress key stakeholders or boost client loyalty, our comprehensive approach makes it easy and affordable to create lasting impressions. Get started today and experience the difference a strategic gifting approach can make.
You can learn more and watch a video on how it works here: https://rise25.com/giftprogram
Contact us now at support@rise25.com or message us here: https://rise25.com/contact
Powered by Rise25 Podcast Production Company - https://rise25.com")
![[SaaS & AI Series] Startup Lesson Behind Botkeeper’s Rise and Rescue With Enrico Palmerino](https://i.ytimg.com/vi/MZgD3qi6ywQ/mqdefault.jpg "[SaaS & AI Series] Startup Lesson Behind Botkeeper’s Rise and Rescue With Enrico Palmerino
Book a Complimentary B2B Podcast Strategy Call:
https://rise25.com/bookcall
Download our B2B Podcast Strategy & Tools List PDF:
https://rise25.com/podcastcheatsheetyt
Enrico Palmerino is the Founder and CEO of Botkeeper, an AI-powered bookkeeping automation platform that helps accounting firms streamline and scale client accounting services. Under his leadership, Botkeeper developed Infinite, its core AI-powered platform for accounting firms, which was later acquired by Xendoo. Enrico leads Botkeeper’s mission to help accounting professionals automate manual tasks, improve accuracy, and build more scalable practices. He previously co-owned SmartBooks and co-founded ThinkLite, and he also serves on the board of Fidelity Bank, has advised Geisel Software, and is an investor and advisor to several tech companies.
Here’s a glimpse of what you’ll learn:
[3:52] How Enrico Palmerino’s firsthand bookkeeping struggles sparked the idea for Botkeeper
[8:50] Why Botkeeper first served SMBs before shifting to accounting firms
[13:37] Building early firm partnerships around white-label bookkeeping automation
[22:31] Why broader platform adoption creates stronger ROI for accounting firms
[31:36] Fundraising lessons for startups before and after reaching $1 million in revenue
[38:02] Botkeeper’s path toward profitability before the Xendoo acquisition
[43:38] What made Botkeeper and Xendoo a strong technical and cultural fit?
[48:25] Enrico shares mentorship lessons on profitability, growth, and entrepreneurship
In this episode…
AI is transforming accounting, but the biggest shift is not just faster software — it is a new way for firms to serve clients, manage capacity, and stay competitive. As demand for bookkeeping rises and accounting talent becomes harder to find, how can firms use automation without sacrificing trust, accuracy, or control?
Sponsor for this episode
At https://rise25.com, we help B2B businesses give to and connect to your Dream 200 relationships and partnerships.
We help you cultivate amazing relationships in 2 ways:
#1 Podcasting
#2 Strategic Gifting
#1 Our Predictable Podcast ROI Program
We’re committed to helping you connect with your Dream 200 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
What do you need to start a podcast?
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution — you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI — plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
We make distribution easy.
We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Amazon Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
#2 Our Comprehensive Corporate Gifting Program
Elevate business relationships with customers, partners, staff, and prospects through gifting.
At Rise25, thoughtful and consistent gifting is a key component of staying top of mind and helps build lasting business relationships. Our done-for-you corporate gifting service ensures that your referral partners, prospects, and clients receive personalized touchpoints that enhance your business gifting efforts and provide a refined executive gifting experience.
Whether you’re looking to impress key stakeholders or boost client loyalty, our comprehensive approach makes it easy and affordable to create lasting impressions. Get started today and experience the difference a strategic gifting approach can make.
You can learn more and watch a video on how it works here: https://rise25.com/giftprogram
Contact us now at support@rise25.com or message us here: https://rise25.com/contact
Powered by Rise25 Podcast Production Company - https://rise25.com")
![[SaaS Series] Real Reason Your Best Marketing Content Stays Hidden With Benjamin Ard @podcaststrategy](https://i.ytimg.com/vi/KGLfltG7bKc/hqdefault.jpg)
