Uploaded September 2025 | Updated September 2026, 17 hours ago
Gymshark has always been called Gymshark, but the brand didn’t always look the way it does today.
When I first started, my ambition was to be a bodybuilder, so naturally the clothing was designed for that world. Our very first logo was literally a cartoon shark with muscles. As much as I loved bodybuilding, I quickly realised I wanted Gymshark to be more than that.
The challenge was creating a logo and identity that still connected with the bodybuilding community but also appealed to everyone else. My test was simple: the logo had to appeal to me… but also to my mum. That thinking helped Gymshark grow beyond its roots and into a global brand.
Gymshark has always been called Gymshark, but the brand didn’t always look the way it does today.
When I first started, my ambition was to be a bodybuilder, so naturally the clothing was designed for that world. Our very first logo was literally a cartoon shark with muscles. As much as I loved bodybuilding, I quickly realised I wanted Gymshark to be more than that.
The challenge was creating a logo and identity that still connected with the bodybuilding community but also appealed to everyone else. My test was simple: the logo had to appeal to me… but also to my mum. That thinking helped Gymshark grow beyond its roots and into a global brand.
