Scott D. Clary - Success Story Podcast | The Power of Preparing @scottdclary | Uploaded June 2024 | Updated October 2024, 27 minutes ago.
I've said it before and I'll say it again: preparation is the most underrated skill in business (and life).
It takes minimal effort, but most people simply don't bother.
Think about it:
• Sales calls: How many times have you jumped on a high-value call with zero research? No LinkedIn stalking, no company deep dive, nothing.
• Presentations: Winging it on stage might work for a select few, but for most of us, it's a recipe for disaster.
I'm not talking about overthinking or obsessing here. I'm talking about 20 minutes of focused effort to:
• Research your prospect: Understand their pain points, goals, and what makes them tick.
• Know your talking points: Have a clear structure and key messages in mind.
• Prepare for objections: Anticipate questions and have thoughtful responses ready.
Here's the kicker: even a small amount of prep can massively increase your chances of success. It builds confidence, reduces anxiety, and helps you show up as your best self.
Remember, preparation isn't about guaranteeing a specific outcome. It's about giving yourself the best possible shot at winning.
So, next time you're tempted to wing it, ask yourself: is 20 minutes of prep really too much to ask?
I've said it before and I'll say it again: preparation is the most underrated skill in business (and life).
It takes minimal effort, but most people simply don't bother.
Think about it:
• Sales calls: How many times have you jumped on a high-value call with zero research? No LinkedIn stalking, no company deep dive, nothing.
• Presentations: Winging it on stage might work for a select few, but for most of us, it's a recipe for disaster.
I'm not talking about overthinking or obsessing here. I'm talking about 20 minutes of focused effort to:
• Research your prospect: Understand their pain points, goals, and what makes them tick.
• Know your talking points: Have a clear structure and key messages in mind.
• Prepare for objections: Anticipate questions and have thoughtful responses ready.
Here's the kicker: even a small amount of prep can massively increase your chances of success. It builds confidence, reduces anxiety, and helps you show up as your best self.
Remember, preparation isn't about guaranteeing a specific outcome. It's about giving yourself the best possible shot at winning.
So, next time you're tempted to wing it, ask yourself: is 20 minutes of prep really too much to ask?
