Uploaded September 2025 | Updated September 2026, 3 weeks ago
In this clip, Kurt Brugel and Jake Jacobs dig into one of the most overlooked aspects of comic creation—lettering and word balloon placement.
Too often, creators focus on making their art look like a comic but then gloss over lettering, treating it as an afterthought. But as Kurt and Jake explain, great comics start with planning where narration boxes and word balloons will go. Placement shapes flow, rhythm, and clarity, while poor choices can ruin pacing, cover critical art, or leave empty, awkward spaces.
This conversation highlights why lettering isn’t just about putting words on a page—it’s part of the art itself. From balancing design with readability to respecting the artwork underneath, lettering decisions can make or break the reader’s experience.
If you want your comic to look polished and professional, don’t skip the details—this discussion explains why.
In this clip, Kurt Brugel and Jake Jacobs dig into one of the most overlooked aspects of comic creation—lettering and word balloon placement.
Too often, creators focus on making their art look like a comic but then gloss over lettering, treating it as an afterthought. But as Kurt and Jake explain, great comics start with planning where narration boxes and word balloons will go. Placement shapes flow, rhythm, and clarity, while poor choices can ruin pacing, cover critical art, or leave empty, awkward spaces.
This conversation highlights why lettering isn’t just about putting words on a page—it’s part of the art itself. From balancing design with readability to respecting the artwork underneath, lettering decisions can make or break the reader’s experience.
If you want your comic to look polished and professional, don’t skip the details—this discussion explains why.










