The one creative task you should never give to AI #Shorts #Advertising #Marketing @ThinkwithGoogle
The one creative task you should never give to AI #Shorts #Advertising #Marketing @ThinkwithGoogle
Uploaded June 2026 | Updated September 2026, 3 weeks ago
In 60 seconds, Gautier Picquet, CEO of Publicis Connected Media France, shares his spicy takes on AI, culture, and YouTube creators.

Tune in to hear why:
✅ "Audacity" is the #1 skill marketing teams need right now.
✅ AI will solve for true brand distinctiveness.
✅ Brands need to trust YouTube creators to tell their own stories

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The one creative task you should never give to AI #Shorts #Advertising #Marketing

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