Uploaded March 2026 | Updated September 2026, 3 weeks ago
While some might take January off after the fourth-quarter rush, smart marketers are "in the gym" mining data to set themselves up for a successful 2026.
Here are three ways to turn your holiday data into long-term value:
1) Be intentional about retention: Use AI tools to understand your CRM and turn new holiday customers into repeat purchasers.
2) Acquire based on value, not volume: Avoid the "spray and pray" approach by focusing on high-value customers instead of those likely to churn.
3) Activate your data: Create a continuous loop where today’s insights inform tomorrow’s optimizations and performance improvements.
While some might take January off after the fourth-quarter rush, smart marketers are "in the gym" mining data to set themselves up for a successful 2026.
Here are three ways to turn your holiday data into long-term value:
1) Be intentional about retention: Use AI tools to understand your CRM and turn new holiday customers into repeat purchasers.
2) Acquire based on value, not volume: Avoid the "spray and pray" approach by focusing on high-value customers instead of those likely to churn.
3) Activate your data: Create a continuous loop where today’s insights inform tomorrow’s optimizations and performance improvements.
