Uploaded August 2026 | Updated September 2026, 2 weeks ago

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Learn how traditional SEO practices apply to modern AI-driven search and Generative Engine Optimization (GEO). In this segment, Google’s VP of Search & Commerce Global Ads Solutions Brendon Kraham breaks down why foundational SEO, high-quality content, and E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) are essential for ranking in the age of AI search. Discover why modern search optimization requires a holistic strategy combining technical SEO, brand narrative, PR, and creator collaboration.