Uploaded February 2023 | Updated September 2026, 42 minutes ago
Our love for this game started back in the 90s. We take what we do seriously … ourselves? Not so much. Hut! Hut! 🏈
We're sprinting into the 'Big Game' with one of the year's smallest ad buys - spending 1,000 times less.
Airing exclusively in Sussex County, DE our first ever Big Game commercial pokes a little fun at Big Game marketing hoopla, and instead of highlighting professional football, highlights Electric Football.
Featuring Dogfish Head founder & brewer Sam Calagione, this spot pays homage to his use of Tudor Games’ iconic Electric Football game to invent the brewing method of continual hopping, from which our beloved beers, 60 Minute IPA, 90 Minute Imperial IPA and 120 Minute IPA, were born.
By rigging an Electric Football game over a brew kettle, Sam was able to cascade hops into the beer at a consistent rate to create a lineup of IPAs that are outrageously hoppy, without being crushingly bitter. To honor this invention’s impact on the craft brewing community, our original continual hopping mechanism now sits in the permanent collections of the Smithsonian Museum.
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Dogfish Head’s YouTube Channel: youtube.com/c/dogfishhead
To Learn More, Hop On Over To: dogfish.com
Find Dogfish Head Near You: dogfish.com/fishfinder
Follow Along With Us:
Facebook – https://www.facebook.com/pg/dogfishhe...
Instagram – instagram.com/dogfishhead
Twitter – twitter.com/dogfishbeer
Our love for this game started back in the 90s. We take what we do seriously … ourselves? Not so much. Hut! Hut! 🏈
We're sprinting into the 'Big Game' with one of the year's smallest ad buys - spending 1,000 times less.
Airing exclusively in Sussex County, DE our first ever Big Game commercial pokes a little fun at Big Game marketing hoopla, and instead of highlighting professional football, highlights Electric Football.
Featuring Dogfish Head founder & brewer Sam Calagione, this spot pays homage to his use of Tudor Games’ iconic Electric Football game to invent the brewing method of continual hopping, from which our beloved beers, 60 Minute IPA, 90 Minute Imperial IPA and 120 Minute IPA, were born.
By rigging an Electric Football game over a brew kettle, Sam was able to cascade hops into the beer at a consistent rate to create a lineup of IPAs that are outrageously hoppy, without being crushingly bitter. To honor this invention’s impact on the craft brewing community, our original continual hopping mechanism now sits in the permanent collections of the Smithsonian Museum.
---
Dogfish Head’s YouTube Channel: youtube.com/c/dogfishhead
To Learn More, Hop On Over To: dogfish.com
Find Dogfish Head Near You: dogfish.com/fishfinder
Follow Along With Us:
Facebook – https://www.facebook.com/pg/dogfishhe...
Instagram – instagram.com/dogfishhead
Twitter – twitter.com/dogfishbeer
