Uploaded August 2026 | Updated September 2026, 2 weeks ago
On this episode of The Performance Layer, the Calgary Flames’ Chief Strategy Innovation Officer Ziad Mehio sat down with Forbes to discuss the Flames’ transition to the new Scotia Place arena. Mehio also discussed the shift toward modern premium seating options, 365-day fan experiences, and expanded digital sponsorship assets.
00:00 Scotia Place Timeline
02:07 Evolving Fan Experiences
03:30 Shifting from Traditional Suites to Tiered Premium Options
07:04 Key Architectural Decisions
08:28 Expanding Sponsorship Opportunities
10:14 Navigating Game Day Financials
Read the full story on Forbes: forbes.com/sites/forbesvideo/2025/11/25/the-performance-layer
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Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
On this episode of The Performance Layer, the Calgary Flames’ Chief Strategy Innovation Officer Ziad Mehio sat down with Forbes to discuss the Flames’ transition to the new Scotia Place arena. Mehio also discussed the shift toward modern premium seating options, 365-day fan experiences, and expanded digital sponsorship assets.
00:00 Scotia Place Timeline
02:07 Evolving Fan Experiences
03:30 Shifting from Traditional Suites to Tiered Premium Options
07:04 Key Architectural Decisions
08:28 Expanding Sponsorship Opportunities
10:14 Navigating Game Day Financials
Read the full story on Forbes: forbes.com/sites/forbesvideo/2025/11/25/the-performance-layer
Subscribe to FORBES: youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript
Stay Connected
Forbes newsletters: newsletters.editorial.forbes.com
Forbes on Facebook: fb.com/forbes
Forbes Video on Twitter: twitter.com/forbes
Forbes Video on Instagram: instagram.com/forbes
More From Forbes: forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
