Uploaded August 2026 | Updated September 2026, 2 weeks ago
Professional tennis is in the middle of a massive financial and generational transition. As the era of the 'Big Four' recedes into history, a new class of stars is asserting dominance, not just on the court, but in the global market. In this episode of The Performance Layer, Forbes analyzes the numbers behind the global sport and how the stakeholders involved are looking to grow the game.
00:00 Generational Financial Shift In Professional Tennis
01:23 Social Media Redefines Modern Player Branding
02:42 Global Storytelling And Fanbase Expansion
04:46 Multi-Million Dollar Infrastructure Upgrades And Hospitality
07:23 Addressing Prize Money Distribution And Safety Nets
08:38 The Strategic Fight For Equal Pay
10:07 Expanding Global Markets And Year-Round Venues
Read the full story on Forbes: forbes.com/sites/forbesvideo/2025/11/25/the-performance-layer
Subscribe to FORBES: youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript
Stay Connected
Forbes newsletters: newsletters.editorial.forbes.com
Forbes on Facebook: fb.com/forbes
Forbes Video on Twitter: twitter.com/forbes
Forbes Video on Instagram: instagram.com/forbes
More From Forbes: forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Professional tennis is in the middle of a massive financial and generational transition. As the era of the 'Big Four' recedes into history, a new class of stars is asserting dominance, not just on the court, but in the global market. In this episode of The Performance Layer, Forbes analyzes the numbers behind the global sport and how the stakeholders involved are looking to grow the game.
00:00 Generational Financial Shift In Professional Tennis
01:23 Social Media Redefines Modern Player Branding
02:42 Global Storytelling And Fanbase Expansion
04:46 Multi-Million Dollar Infrastructure Upgrades And Hospitality
07:23 Addressing Prize Money Distribution And Safety Nets
08:38 The Strategic Fight For Equal Pay
10:07 Expanding Global Markets And Year-Round Venues
Read the full story on Forbes: forbes.com/sites/forbesvideo/2025/11/25/the-performance-layer
Subscribe to FORBES: youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript
Stay Connected
Forbes newsletters: newsletters.editorial.forbes.com
Forbes on Facebook: fb.com/forbes
Forbes Video on Twitter: twitter.com/forbes
Forbes Video on Instagram: instagram.com/forbes
More From Forbes: forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
