The New Rules of Media: How The Onion Is Winning | Fast Company @FastCompany
The New Rules of Media: How The Onion Is Winning | Fast Company  @FastCompany
Uploaded May 2026 | Updated September 2026, 1 week ago
Featuring Ben Collins, CEO, The Onion/Global Tetrahedron
Moderated by Jill Bernstein, Editorial Director, Fast Company

At a moment when much of the media industry is shrinking or disappearing altogether, The Onion is doing the unthinkable: growing. Under CEO Ben Collins, the 38-year-old satirical publication has transformed itself from a legacy comedy brand into a thriving media business fueled by print subscriptions and a sharp understanding of internet culture. In this conversation, learn how The Onion built a global audience of nearly 30 million, why tens of thousands of readers are paying for a print newspaper in 2026, and what business leaders can learn from betting on authenticity, absurdity, and audience trust.

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The New Rules of Media: How The Onion Is Winning | Fast Company

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