Brand New World: Nike rips the script for its World Cup epic | Fast Company @FastCompany
Brand New World: Nike rips the script for its World Cup epic | Fast Company  @FastCompany
Uploaded June 2026 | Updated September 2026, 1 week ago
The World Cup is just about to kick off and, of course, Nike was going to go big. Last week, the brand rolled out a chaotic and fun six-minute meta whirlwind through a Hollywood set of … a World Cup commercial shoot. The collection of global soccer stars, celebrities, and other cultural icons is pretty insane, but not unprecedented for the Swoosh company.

In this episode, hosts Jeff Beer and Grace Snelling are digging into this Nike spot, as well as some of our other favorite overall brand work right now, from WhatsApp to J.Crew and beyond.


Fast Company is the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, and design.

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Brand New World: Nike rips the script for its World Cup epic | Fast Company

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