The New Media Mix: Connecting Physical and Digital Worlds @brandinnovators
The New Media Mix: Connecting Physical and Digital Worlds  @brandinnovators
Uploaded July 2026 | Updated September 2026, 2 weeks ago
Enjoy this compelling discussion from the Showcase Stage at our annual Marketing Leadership Summit during Cannes Lions, hosted at Armani Caffè, featuring key insights and strategies from these industry leaders:

• Shawn Spooner, Chief Technology Officer, Billups
• Patrick Callinan, Director Mobile Monetization, T-Mobile Advertising Solutions
• Sarah Larsen, Chief Marketing Officer, Hisense USA
• Moderated by: Tara King, Senior Director Portfolio Strategy Bombay Sapphire, Bacardi

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The New Media Mix: Connecting Physical and Digital Worlds

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