Performance Marketings Missing Variable: Rethinking Creative + Optimization @brandinnovators
Performance Marketings Missing Variable: Rethinking Creative + Optimization  @brandinnovators
Uploaded July 2026 | Updated September 2026, 2 weeks ago
Enjoy this compelling discussion from the Beach Stage at our annual Marketing Leadership Summit during Cannes Lions, hosted at Rado Plage, featuring key insights and strategies from these industry leaders:

• Melody Lee, Chief Marketing Officer, Mercedes-Benz
• Victoria Sjardin, Global VP of Media and Marketing, Mars
• Beverly Jackson, Vice President of Brand and Product Marketing, Zillow Group
• Liz Roche, Vice President of Media and Measurement, Albertsons Media Collective
• Moderated by: Nicole Guess, CRO Americas, Perion

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Performance Marketing's Missing Variable: Rethinking Creative + Optimization

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