Uploaded May 2026 | Updated September 2026, 2 weeks ago
At Cannes Film Festival, cinema continues to evolve through new technologies that quietly elevate storytelling rather than dominate it. This year, BMW joined the conversation by exploring how storytelling can move between physical filmmaking and emerging visual worlds.
Created together with multidisciplinary director @victor_boccard for the launch of the new BMW 7, this film experiment reflects how every new innovation changes not just how things are created, but how they are felt and experienced.
This is not about technology replacing human creativity. It is about amplifying it. Presented in the spirit of Cannes, this project reflects BMW presence at the festival and our interest in pushing visual storytelling into new creative territory.
00:00 - 00:02 La crème de la crème.
00:02 - 00:15 Movement through time.
00:15 - 00:24 Something new emerges.
00:24 - 00:29 The new BMW 7.
00:29 - 00:42 A new visual world.
00:42 - 00:49 Montée des marches.
🔔 Subscribe for more BMW content!
📱 Follow us on social media @BMW
The new BMW 7.
#THENEWBMW7 #BMW #7Series #BMWxCannes
BMW 740 xDrive Sedan. Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 8.4 l/100 km; CO₂ emissions combined: 191 g/km; CO₂ class(es): F.
This content was made using Artificial Intelligence (AI).
At Cannes Film Festival, cinema continues to evolve through new technologies that quietly elevate storytelling rather than dominate it. This year, BMW joined the conversation by exploring how storytelling can move between physical filmmaking and emerging visual worlds.
Created together with multidisciplinary director @victor_boccard for the launch of the new BMW 7, this film experiment reflects how every new innovation changes not just how things are created, but how they are felt and experienced.
This is not about technology replacing human creativity. It is about amplifying it. Presented in the spirit of Cannes, this project reflects BMW presence at the festival and our interest in pushing visual storytelling into new creative territory.
00:00 - 00:02 La crème de la crème.
00:02 - 00:15 Movement through time.
00:15 - 00:24 Something new emerges.
00:24 - 00:29 The new BMW 7.
00:29 - 00:42 A new visual world.
00:42 - 00:49 Montée des marches.
🔔 Subscribe for more BMW content!
📱 Follow us on social media @BMW
The new BMW 7.
#THENEWBMW7 #BMW #7Series #BMWxCannes
BMW 740 xDrive Sedan. Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 8.4 l/100 km; CO₂ emissions combined: 191 g/km; CO₂ class(es): F.
This content was made using Artificial Intelligence (AI).
