Uploaded May 2026 | Updated September 2026, 2 weeks ago
Turn your interior into a personalised world of colour with Personal Ambient Lighting, shifting like a chameleon with your mood. 🦎
💡 Get to know personalisation in the BMW iX3.
Personalisation and the digital user experience in the BMW Neue Klasse, including the BMW iX3, becomes an adaptive space, intuitive, and emotionally engaging with the driver and passengers. A wide range of colours, brightness levels, and lighting scenarios, allow the driver to individually configure the interior lighting of the BMW iX3 according to their personal preferences or desired atmosphere.
This personalised experience is enabled by the centralized software architecture powered by BMW Operating System X, which coordinates lighting, displays, and vehicle settings into a cohesive digital environment. Together with the BMW Panoramic iDrive, information projects across the full width of the windscreen, the Central Display measures 17.9 inches in a free-cut design in which information and atmosphere are seamlessly integrated, supporting a calm and intuitive in-car experience.
The result is an interior that can be precisely tailored by the driver and passengers, creating a personalised ambience that enhances every journey.
📽️ Key Moments.
00:00 – 00:08 🚘 Enter a world of colour.
00:08 – 00:19 🦎Shifting moods.
00:19 – 00:34 🎨 Personal Ambient Lighting.
00:34 – 00:42 🫵 Adapts to you.
00:42 – 00:46 🧑💻 BMW Intelligence.
We want to hear from you; which Personal Ambient Light colour matches your mood today? Tell us more below ⬇️ 💬
Discover more from BMW Intelligence: youtube.com/playlist?list=PLa5S6UwF22ILjFwDNA5gtg7eRoXL8rgGl
BMW iX3 50 xDrive. Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 17.9-15.1 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; electric range: 678-805 km.
This content was made using Artificial Intelligence (AI).
🔔 Subscribe for more BMW content!
📱 Follow us on social media @BMW
Turn your interior into a personalised world of colour with Personal Ambient Lighting, shifting like a chameleon with your mood. 🦎
💡 Get to know personalisation in the BMW iX3.
Personalisation and the digital user experience in the BMW Neue Klasse, including the BMW iX3, becomes an adaptive space, intuitive, and emotionally engaging with the driver and passengers. A wide range of colours, brightness levels, and lighting scenarios, allow the driver to individually configure the interior lighting of the BMW iX3 according to their personal preferences or desired atmosphere.
This personalised experience is enabled by the centralized software architecture powered by BMW Operating System X, which coordinates lighting, displays, and vehicle settings into a cohesive digital environment. Together with the BMW Panoramic iDrive, information projects across the full width of the windscreen, the Central Display measures 17.9 inches in a free-cut design in which information and atmosphere are seamlessly integrated, supporting a calm and intuitive in-car experience.
The result is an interior that can be precisely tailored by the driver and passengers, creating a personalised ambience that enhances every journey.
📽️ Key Moments.
00:00 – 00:08 🚘 Enter a world of colour.
00:08 – 00:19 🦎Shifting moods.
00:19 – 00:34 🎨 Personal Ambient Lighting.
00:34 – 00:42 🫵 Adapts to you.
00:42 – 00:46 🧑💻 BMW Intelligence.
We want to hear from you; which Personal Ambient Light colour matches your mood today? Tell us more below ⬇️ 💬
Discover more from BMW Intelligence: youtube.com/playlist?list=PLa5S6UwF22ILjFwDNA5gtg7eRoXL8rgGl
BMW iX3 50 xDrive. Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 17.9-15.1 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; electric range: 678-805 km.
This content was made using Artificial Intelligence (AI).
🔔 Subscribe for more BMW content!
📱 Follow us on social media @BMW
