Uploaded May 2023 | Updated September 2026, 2 weeks ago

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As you read this text, your eyes transmit signals to your working memory, briefly storing each word to ensure you comprehend the sentence without confusion. The reason you understand what you read lies in your long-term memory — or so at least asserts the theory of the Multi-Store Model of Memory. However, since the process is far from being understood, it's likely way more complex than this.

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ORIGINAL TITLE
The Multi-Store Model: How We Make and Keep Memories

THANKS to our patrons
This video was made with the support of our Patrons: Adam Berry, Alex Rodriguez, Andrea Basillio Rava, Angela, ArkiTechy, Artur, azad bel, Badrah, Bernd Gaertner, Cedric.Wang, Christoph Becker, Daniele Diniz, David Markham, Delandric Webb, Digital INnov8ors, Dr. Matthias Müller-Mellin, Duane Bemister, Eva Marie Koblin, Fatenah G Issa, Floris Devreese, Frari63, Gerry Labelle, Harmoniac Design, ICH KANN DEUTSCH UND ES WAR EINFACH!, Izzy, Jannes Kroon, Jeffrey Cassianna, Jim Pilgrim, Joanne Doyle, John Burghardt, Jonathan Schwarz, Jorge Luis Mejia Velazquez, jun omar ebdane, Khadijah Sellers, Leonel, Linda Kinkead, Linus Linderoth, Lucia Simone Winston, Marcel, Marcia Ramos, María, martin, Mathis Nu, Mezes.Macko, Michael Paradis, Mindozone, Natalie O’Brien, Nick Valerio, Nicki, Okan Elibol, Oweeda Newton, Peihui, Peter Bishop, Povilas Ambrasas, Raymond Fujioka, Roel Vermeulen, Scott Gregory, scripz, Sebastian Huaytan Meder, Si, Stefan Gros, Stephen Clark, Stuart Bishop, Takashi HIROSE, Thomas Aschan, Victor Paweletz, Yassine Hamza, Yvonne Clapham and all the others.Thank you! To join them visit patreon.com/sprouts

COLLABORATORS
Script: Nitika Arora, Ludo, Jonas Koblin
Artist: Pascal Gaggelli
Voice: Matt Abbott
Coloring: Nalin
Editing: Peera Lertsukittipongsa
Sound Design: Miguel Ojeda
Production: Selina Bador

SOUNDTRACKS
On Eggshells - Richard Canavan
A Toy’s Day Out - Shaun Frearson

DIG DEEPER with these top videos, games and resources:
Read a simple explanation of the multi store model of memory
simplypsychology.org/multi-store.html

Read an improvement on the multi store model: Tulving’s model of memory
psychologywizard.net/tulvings-long-term-memory-ao1-ao2-ao3.html

Read about another theory on memory: the multi-trace theory and how memory is organized in key areas of the brain
pubmed.ncbi.nlm.nih.gov/16011544
ncbi.nlm.nih.gov/pmc/articles/PMC5060006

Read a study done on the Taxi drivers of London, showing how memory is formed in the brain and a follow up review
pubmed.ncbi.nlm.nih.gov/17024677

To dig even deeper, read about the cellular mechanisms behind memory
nature.com/articles/nature13294

SOURCES
Multi store model - Wikipedia.org
Martinelli, P., Sperduti, M., & Piolino, P. (2013). Neural substrates of the self-memory system: new insights from a meta-analysis. Human brain mapping, 34(7), 1515–1529.
Moscovitch, M., Rosenbaum, R. S., Gilboa, A., Addis, D. R., Westmacott, R., Grady, C., McAndrews, M. P., Levine, B., Black, S., Winocur, G., & Nadel, L. (2005). Functional neuroanatomy of remote episodic, semantic and spatial memory: a unified account based on multiple trace theory. Journal of anatomy, 207(1), 35–66.
Moscovitch, M., Cabeza, R., Winocur, G., & Nadel, L. (2016). Episodic Memory and Beyond: The Hippocampus and Neocortex in Transformation. Annual review of psychology, 67, 105–134.

CLASSROOM ACTIVITY
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CHAPTERS
00:00 Intro to memory
00:23 How's memory work?
01:23 The multi-store model
01:58 Sensory register
02:43 Short-term memory
03:21 Long-term memory
05:01 Memory often change
05:40 Creating your own memory
05:57 Ending
06:30 Patrons credits

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